Apple Watch and Health: Role of Applications and Closer Connections with the Patient
The Apple Watch and health marketing It may sound incongruous when you imagine the common uses of Apple’s latest invention. However, as with all mobile devices, it is the perfect device to capture patient attention when consumers use smartphones and tablets to quickly find information. You may have heard skeptics say that wearables will be relegated to monitoring our heart rate or blood pressure while doing cardiovascular exercise. No one said it should stop there, and the potential of wearable devices in healthcare marketing is an open book, even for plastic surgeons.
Everything is already in place on the Apple Watch to convincingly market your plastic surgery practice to new or existing patients. At the same time, it also has a new device to facilitate communication with new or current patients to help provide what they normally look for in cosmetic surgery.
What elements of the Apple Watch could help you better connect with your potential or future patients? With as many tools out there, you still have to think about screen width and how well viewers see your marketing content.
The role of apps on the Apple Watch
Using apps on the Apple Watch is a common activity just as much as it is on smartphones. While it has a smaller screen on the Apple Watch, many people track their health in specialized apps. However, how many apps have you seen on the device that provide insider information on different conditions?
The potential here for medical practices creating apps that track or provide educational information is very revealing. Creating an app for your own plastic surgery practice has the same potential to provide information and reveal what patients want.
In this case, you could create a tracker that tracks what people prefer when it comes to plastic surgery procedures. By accumulating this information, you have a real-time way of determining what types of procedures are the most popular and what types of results patients are demanding.
You should also provide information in your application about each procedure and what it entails. As with all applications, the easier it is to use, the better. This could happen through an easy search box that allows people to find what they want done (in layman’s terms) leading to a video or quick rundown on what’s involved.
Better connectivity with patients
The Apple Watch already has a tool called HealthKit (it also integrates with Apple’s ResearchKit) that allows you to share information about health applications with your local health provider. While most of these features are for people with chronic illnesses, don’t rule out other possibilities. It is important to stay connected with your current patients as much as you can to get updates on the new plastic surgery procedures you offer or information on new techniques.
By providing you with an option to have a patient’s health information automatically sent to you from an app, it helps you better serve your patients. See this as a new way to create customer personas where you collect existing data to form the perfect image of the patient you need to serve.
Since some health problems require plastic surgery, the app you created above could send you information on how a particular plastic surgery procedure would help the patient in question. As a result, your prospective patient would realize the value of HealthKit in sharing information, even if everyone needs an opt-out option.
Share information for better research
USA Today recently mentioned how developers are working on applications that automatically submit health information to medical organizations with the intention of improving medical research. While the health information above can help your patients right away, let them know that the information you collect helps you in your research as well.
When you understand what patients need, you can work to investigate new techniques that enable innovations that you might not otherwise achieve without more detailed data.