Category: Digital Marketing

Unless you’re made of money, you can only do so much with PPC advertising. Ultimately, affiliate marketing comes down to being able to promote your website and brand and reach a wider audience. This means taking advantage of the mailing list, blog, and social media accounts you have set up and using them to attract […]

Most people have heard of Twitter, but some don’t understand it or don’t know how to use it. Some refer to Twitter as another social media tool, others consider it a type of chat that can also be used as text messages, and many refer to it as a microblogging site. Regardless of how you […]

Today, there are many NBN service providers. Choosing the right plan can be quite difficult, especially when you don’t know exactly what to look for. It’s always important to keep an eye out for the best deals on offer to get the best out of the plan that you ultimately settle for. There are registered […]

Real estate lead generation has gone digital. With different lead generation tools and some mobile marketing apps, you might feel overwhelmed. So how can you decide which tools to add to your lead generation strategy to attract or nurture potential prospects? Focus your core strategy on the basics of real estate marketing. Tried and true […]

A book can be a great marketing tool to help you promote your personal brand and business. However, unless you are a well-known celebrity with a great publisher behind your efforts, the task of promoting it will be left to you. Having worked with many well-known (and some not-so-well-known) authors and speakers over the years, […]

Communicators have gotten lazy and cheap. When a new message is upon them, or when the last message did not reach the desired reach, the modern communicator can, unfortunately, be heard whispering under his breath “we will just post it on Facebook”. Real communication with your clients or members involves much more than just posting […]

Social media is considered the number one daily activity among Americans and 76% of Facebook users worldwide visit the site on a daily basis. An average time spent sending emails and to Google is more than anything else. An investigation concluded that 93% of marketers use social media platforms to promote their business. Social networks […]

Over the many years since I became a business owner in 1990, I have realized the incredible value of having strong relationships with contacts. Networking with these contacts, or approaching someone new for the purpose of networking, is an important aspect of any marketing plan. Personally, I have run a home management services company, helped […]

Social media services are one of the best ways to generate volumes of web traffic for your business websites. SMO platforms like blogs, review websites, social media websites like Twitter and Facebook, online video streaming sites like YouTube offer potential avenues for small businesses to reach their target audience. Social media offers the best possible […]