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The phenomenon of “fake news” may have captured the imagination of Americans during the 2016 presidential campaign and the subsequent investigation of Russia’s attempts to sway Donald Trump’s election using fake news on Facebook, among other schemes. The truth is that fake or fake news has been around as a tool for a while and […]
A marketing message must be viewable in multiple formats used by the average consumer every day. It doesn’t matter if it’s on a computer, cell phone, web page or social network. Regardless of the variety of media available to consumers, a multimedia copywriter gives businesses a better advantage of getting their sales messages in the […]
There are numerous ways to increase your website traffic and attract new visitors to your website. It is important for you to understand that this is not an overnight success story and it will require you to put in numerous hours of work and dedication to boost your business and get to the first page […]
Your nonprofit website is a key component to your communication strategy. Use the Three C’s to assess your current website and as part of the planning process as you move towards maximizing the value of the Internet to build your organization. communications Your website is a hub for your Internet communications. In your newsletter, social […]
What happens when your MQ, or what I call Media Intelligence, drops? Does this drop over time or because of your actions or behaviors? I believe that bad decisions can lead to actions and behaviors that lower your MQ. This in turn impacts your reputation. Think of people with low MQ and the names of […]
Google has started rolling out its mobile-first index, which is a direct change to one of the biggest changes in user behavior. The change is not unexpected, as over the past two years, surveys and research have revealed that mobile devices account for approximately fifty-seven percent of all traffic. This move by Google means that […]
Here are five ways you can promote your website without spending a dime. If you set aside time each day to do this, you will find that your results will increase over time. So here are the five strategies. 1. Videos. You can make a series of videos to post on your blog and YouTube. […]
In our latest episode, we discussed the purge principle of killing careers, families, and organizations, just like Stalin killed his own people. In this episode, we will see the destruction of our First Amendment. The damage began a long time ago under the banner of political correctness. The ‘PC’ fad is simply the soft sell […]
Stereotypes are the enemy of professionals in any field, as they often stifle creativity and provide more bidirectional subjective viewpoints. Enemies also “invade” the event planner profession because this profession is so dependent on human relations that it is particularly vulnerable to unwarranted assumptions. Some of today’s event planners are quite familiar with live streaming, […]
Digital marketing can be used by startups to explore new techniques and also by individuals to expand their business. While creating a new effective campaign we have to build strategies and by analyzing the performance we can improve them for better conversions. In this guide we will see some of the most important tips to […]