How to Create Free Content for Online Video Marketing
Cost management is one of the important factors in planning video marketing strategies. You can better manage your costs if you know that you can produce good quality and effective videos for free. It means you don’t have to spend more on hardware and software. Just use your existing resources. This is how you will create your free videos:
1. Equipment, tools
You will need the following to create your video: computer and webcam, internet connection, and you. Since you already have them, you have no cost for equipment and tools.
2. Video creation software
There are several video creation programs that can be downloaded and used for free. It depends on the type of video you want to create. In this article, three styles of video are discussed: Presentation, Screencasts, and Talking Head.
For video presentations, PC users can use the latest version of PowerPoint, Camtasia Studio, SlideRocket, and many more by searching online; Mac users can use Apple Keynote. It is important to choose a program that has the option of controlling the movement of the slides or moving the video forward or backward as you discuss your presentation. You can then record the presentation with your video discussion to share it on multiple sites.
Screencasts are the preferred style for how-to videos, as well as for videos showing solutions to problems. PC users can use Screencast-o-matic.com, CamStudio, etc., while Mac users can use QuickTime X, Copernicus, etc. Jing is software that can be used for both PC and Mac.
To create Talking Head videos, you need software to record your webcam images and audio. To make your video interesting, add props or graphics to highlight important points in your presentation. Don’t forget your own performance – smile and speak clearly. PC users can use Windows Live Movie Maker with Windows Live Essentials (for the webcam option) while Mac users can use QuickTime X.
3. Video editing software
Edit your videos to fit your purpose in the shortest time possible. Don’t forget to add the right text, graphics, and music to create effective content for online video marketing.
Add text below the speaker’s face for additional information like: speaker’s name, company name or website, but remove them after a few seconds. Add music to get the viewer’s attention, but lower it when necessary to avoid distracting speakers. Emphasize your call to action with text to make it more powerful, as well as to avoid misunderstandings or confusion regarding the information you are sharing.
Both PC and Mac users can use YouTube and WeVideo Online Video Editor. Windows Movie Maker is for PC users only. You can search online for other free editing software.
Make sure your free videos have the following components: Short but effective introduction; Content that exactly matches the title of the video and a call to action that specifically asks viewers what to do. You can do many video marketing tactics if your videos are created at zero cost.