Digital Marketing

How to Get Media Exposure for Your Website or Blog

There are several proven ways to get media exposure for your website or blog. From social networks to YouTube videos and it doesn’t have to cost you anything. Except your internet connection, that is. Turning a blog post into a video is one of many exposure tactics used by super successful marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.

To turn a blog post into a video, use a free tool called “Lumen 5”. You can easily search in your browser and access this valuable tool. Take your time and learn how to use Lumen 5, it’s a great way to get media exposure.

With video ranking, SEO is pretty much the same as it is with a website or blog. To get media exposure for your website or blog, you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always put your target keyword as the first word in your video title. In fact, try to have around 3 target keywords in the video title. But make sure the keywords are used within the context of the title.

Now the same target keywords must be present in the first sentence of the video description. But they must also fill in the content of the description, and again. Always in context. Simply throwing together a bunch of keywords that don’t make sense isn’t going to get your video anywhere.

The video description is your chance to convince the viewer that this is what they’ve been looking for.

Next, we’ll look at another way to get media exposure for your website or blog. And it’s something you probably use every day. You guessed it… Facebook!

Create a Facebook page related to your website or blog niche. Then, install a plugin called “Hello Bar” and follow the simple guide to link your blog to that Facebook page. Hello Bar is displayed as “Facebook Likes”. But we’re not done with plugins yet.

Another plugin I personally use is called “Tweedis”, which is equally easy to understand. This allows you to use Highlight Text shared by your blog readers. Put a share option at the beginning of your blog post. And also one in the center and at the end of the post.

In conclusion, for plugins, you want to use a plugin called “Digg Digg”. That’s the floating share button you see on so many professional websites and blogs.

These are all great tools and have proven successful many times. But without unique and compelling content, any exposure tool can end up looking pretty useless. Time is the most important ingredient to your online success. And getting media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.

Remember, you are building an Empire and not a Haven. Building an empire takes time, and if it were easy, everyone would be a DotCom millionaire by now. Just a thought.

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