Digital Marketing

If your website was created before 2013, update it now to be mobile friendly

First, a little history. According to Wikipedia, it was in 2004 that Cameron Adams, a web developer, created a demo of “fluid and flexible” design. In 2008, related terms such as “flexible”, “liquid”, “flowable” and “elastic” were used to describe designs. It was Ethan Marcotte, another web designer, who coined the term responsive web design (RWD) – and defined it as fluid grid / flexible images / media queries – in a May 2010 article in A List Apart. He described the theory and practice of responsive web design in his short 2011 book Responsive Web Design. Responsive design was ranked # 2 in the top web design trends of 2012 by.net magazine. Mashable called 2013 the Year of Responsive Web Design. Responsive design has been recommended by many other sources as a cost-effective alternative to mobile apps.

So, if your website was published before 2012/2013, you need to contact the guys at your website to make it responsive. To make sure your website is mobile friendly, go to: Mobile Device Compatibility Test – Google Search Console – to test your website.

If your website is managed by a developer / agency, you can have them create a responsive WordPress theme for you, one based on your current theme. But most of today’s topics have a choice of answer.

On the other hand, you are managing your own website and using WordPress, go to your WordPress dashboard and under ‘appearance’ click on ‘themes’ and then click on ‘install themes’, and in the search box you want to place the ‘responsive’ keywords. This will display all the topics that are responsive and then you can choose the one that is best for your site. After the necessary adjustments, you have it, a responsive and mobile-friendly website.

Today, for new websites, most of the available platforms are made responsive, so they only need to be tested to verify their effectiveness.

Next, you may want to check if your site loads quickly on mobile devices. There are two steps you can take to make your mobile devices charge faster. Head over to the plugins area and click “add new”, then find and install something called “WP Smushit”. What it does is compress your images. Uploading images to mobile devices is typically 80 percent of the time. So if you can reduce the size of your images, you can significantly reduce the loading time of a mobile device. Make your site load very fast so that people with mobile devices can see your content without having to wait.

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