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Subaru cars: a story for car lovers

For many, Subaru is the epitome of the driving experience, from reliability to comfort to handling; it is an excellent example of the quality of Japanese car manufacturing. But do you know how the brand became a leading force in the global auto industry? This short guide to the history of Subaru will equip you with all the facts to understand this popular brand of engines.

The foundations of the company were laid when the Japanese company Fuji Heavy Industries (FHI) started as The Aircraft Research Laboratory in 1917. Chikuhei Nakajima led the developments and in 1932 became the key figure, changing the company name to Nakajima Aircraft. Company. With the start of World War II, production turned to airplanes and after the war became Fuji Sangyo Co. Ltd. starting production of the Fuji Rabbit scooter using replacement aircraft machinery. Later, the company diversified, splitting into several different companies, such as Fuji Jidosha, specializing in coach building, Omiya Fuji Kogyo, which manufactured engines, Fuji Kogyo, which manufactured scooters and chassis manufacturers, Utsunomiya Sharyo, which later joined forces with the Tokyo Fuji Dangyo business corporation. .

The emphasis was then on car manufacturing and development was driven by Kenji Kita, the chief executive of Fuji Heavy Industries, which grew out of the merger of Utsunomiya Sharyo and Tokyo Fuji Dangyo. The name ‘Subaru’ was chosen for the automobile industry and takes its name from the Japanese word for the Pleiades star group, which appears in its current logo. The first car to be designed under the name was the Subaru 1500 and thus began a worldwide demand for the brand. Models such as the Sambar, Rex, Leone, Impreza, Tribeca and Exiga were launched on the market and the Subaru vehicle has been a mainstay ever since.

Several of its models have made their way into motorsports with the Impreza WRX and WRX STi making successful breakthroughs in rally sports, with drivers like Colin McRae winning the World Rally Championship in their vehicles.

Subaru has always marketed its cars creatively and insists that its designs offer an “uncommon sense” that distinguishes its models from other competitors. Despite facing some setbacks as a result of the global economic crisis, the Japanese manufacturer looks to a brighter future and will launch its new FT-86 Concept vehicle in 2011.

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