Using Facebook to Expand the End of the Year Fundraiser

Let’s find out what the main reasons social giving works are and how you can use them to your advantage.

Reinventing the social image

People who are actively involved in social media have reinvented the notion of social media. Now you can recreate your whole life and your personality on Facebook. Supporting a cause is one of the noble acts and people on social media want others to see them get involved with charities. Especially using Facebook to host / promote your own fundraiser is seen as positive and modern.

If you have your audience engaged on social media, your promotion will translate at the speed of light and spread across the internet. People will want them to see her promoting you, they want to be part of your story. And they want their family and friends to know.

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One of the reasons that Facebook is the best platform to start their campaign is that they are actively involved in fundraising and supporting various causes themselves. Facebook has been tasked with paving the way for social fundraising. They promote and organize their own fundraising as well to make it the most desired environment for fundraising.

A recent study by Artez Interactive found that peer-to-peer campaigns that rely heavily on human interaction were able to generate a large amount of support from Facebook donations.

It is better to understand the benefits of marketing that Facebook can offer. It is profitable and impressive at the same time. Find out how other organizations used the social platform to get the most out of it.

Increased acceptability of online transactions

With the secure online transactions provided online, people find donating online convenient and attractive. It not only provides ease of access, but also a lot less paperwork for charities. As online commerce increases, nonprofits have a better chance of getting people to donate. From marketing to collecting donations, everything can be managed online.

How to use Facebook for your nonprofit organization:

·Advertising

Realizing the power of peer-to-peer marketing, many nonprofits understand why Facebook is a great platform for this type of promotion. Try to use Facebook advertising spending a small amount to boost your post.

·Locate audience

You can create a custom audience list on Facebook for your campaign. So try to exclude the email list from your current followers and then reverse it and exclude everyone on that list. Also, what you can do is upload your email list and use Facebook’s lookalike audience targeting to build a lookalike audience out of it.

·Optimization for other devices

With an interface already optimized for mobile devices and people who access Facebook many times a day on their phone, you need your content.

·Online publications

Post as often as you can on Facebook to increase your visibility. Timing is the key, as there are many other content that you will have to compete with. To maximize your reach, try posting more versions of your call to action.