Website and Search Engine Marketing Made Simple
The advent of the Internet has resulted in the level of competition for businesses now being global, spanning across countries and continents. The Internet moves at a fast pace mainly because it is a dynamic process that forces companies to adapt various types of marketing procedures to conventional offline marketing and advertising.
The overall goal of online marketing is always to drive more people to your website, improving buyers for your business, and enhancing your company’s brand. Working with the most profitable channels, website marketing targets specific traffic/potential buyers to your website based on your market and needs.
The main advantage of internet and search engine marketing compared to traditional marketing will be the ability to measure your results in real time.
A successful online marketing campaign needs conversion tracking programs to measure results. Conversion metrics include cost per click (CPC), average cost per thousand impressions (CPM), cost per action (CPA), and return on investment (ROI). Tracking and importance of conversion metrics is vital to measuring and optimizing your campaigns so that you can arrive at your ultimate conversion metric, return on investment (ROI). Google Analytics is a free conversion monitoring tool used to track the overall performance of your online marketing campaigns from click to conversion.
Website Marketing Channels:
1. Display advertising
Display advertising is display marketing and web advertising that appears alongside content items on a third-party site, including web banners or banner ads. Display advertising appears on web pages in numerous forms, containing text, images, logos and maps, and is an affordable way to increase the reach of your advertising. Search marketing and display advertising together can increase online revenue.
Google screen and Bing/Yahoo! Search Marketing offers leading display advertising solutions. YouTube serves a video display ad alongside relevant YouTube videos and/or on websites in the Google Display Network that match your target market.
· Google Display Network: The Google Display Ad Creator software within AdWords lets you easily create compelling image and video ads to help your organization stand out.
· Yahoo! My Display Ads: My Display Ads shows campaigns on Yahoo! Network Plus. With My Display Ads, it is possible to set up your own ads, target the campaign and monitor the overall performance of your campaign.
2. Video marketing
Video marketing presents information to a potential buyer in the form of a video and guides them to a product. Online video is becoming increasingly popular and is seen by businesses as a viable method of attracting customers.
Marketers are realizing the importance of creating outstanding video content as digital marketing and advertising continue to evolve. Video is one of the most exciting mediums for businesses to build curiosity and inbound customers.
3. Search Engine Marketing (SEM)
Search engine marketing is the promotion of websites by increasing their visibility on search engine result pages (SERPs) using pay-per-click (PPC) advertising, contextual/content advertising, paid inclusion, and optimization procedures. search engine optimization (SEO).
4.Pay Per Click (PPC)
Your ad will appear next to or at the top of the organic search results for the search phrase you entered on Google or Bing. PPC pay-per-click advertising is known as “sponsored ads” along with your Google results page and “ads” with the Bing results page. Advertisers place bids for specific search phrases and when a searcher clicks an ad, the advertiser is charged based on the amount they have bid for that search phrase.
5. Contextual / Content Advertising
Advertisers place ads on other sites that contain information relevant to their products, and the ads are shown to people who search for information on those websites. The search portal analyzes the content of the web page to find out its meaning and matches the keyword phrase related to targeted content ads to display on a page.
Google AdSense was the first major contextual advertising network.
Yahoo! The Bing network includes 30% of the search advertising market.
6.Search Engine Optimization (SEO)
Search engine optimization is the process of increasing the visibility of your website in the organic search results of search engines by considering how individual search engines perform, what people are searching for, as well as keywords and keywords. Phrases that customers are looking for.
Your website popularity building and development efforts should be designed for search engines along with code optimization, content flow design, SEO writing, and link building.
7. Social Media Marketing (SMM)
Social media marketing is the process of getting targeted visitors through social networking sites including blogs, social networking websites, social bookmarking sites, and forums. Social media marketing promotes your site by sending direct visitors, producing links for your website, and building awareness.
· Social networking sites include Facebook, LinkedIn and Twitter, where you could possibly place a link to your website in your own profile. The biggest profit comes when other people mention, link to, or bookmark your site.
· Social bookmarking is a network in which users share with each other details about Internet sites, articles or news that they like. These social bookmarking sites include Digg, Delicious, StumbleUpon, and Google Bookmarks.
8. Email Marketing
Email marketing is the delivery of a commercial message to a group of people who work with email. Creating a monthly email publication is one of the important website promotion strategies. It could very well be a newsletter, a tip list, industry updates, or new product information.