YouTube Marketing – Frequently Asked Questions
Many people are aware of how powerful YouTube marketing can be. But few actually take the time to work on it, and fewer even try to market on YouTube the right way. This is because there is confusion about how to properly implement YouTube marketing. In this article, I’ll answer some of the most frequently asked questions about YouTube marketing.
How do I make them find my videos?
This is done by first doing keyword research. This is very important for several reasons.
1) Help search engines and YouTube find your video by using good related keywords in your tags, titles, and using or “sprinkling” throughout your description.
2) There are many ways to say something, and there are so many ways to search for something. Keyword research will show you how your audience is searching for your content.
3) Keyword research also shows you more ideas for new content later on. Search engines like Google also want to show you related content. Their keyword tools want you to see that there are a lot of other things related to your keywords that are in your niche and that are brand new topics. Take some notes as you research keywords. You’ll be glad you did.
How long should my video be?
We live in an era where attention is the new currency. If you can hold people’s attention, you will be rewarded for it. That said, YouTube is not a place to put very long videos. Keep your videos “bite size” 60-90 seconds for the most part. If you are teaching something, 3-5 minutes is fine. Any longer than that and you risk losing attention.
How do I keep your attention?
You need to give viewers a reason to stick around and watch the full video. You have to be convincing. This is easier than you think. The first 8 to 12 seconds of the video are very important. This is where the person watching the video will decide weather or not to watch until the end, or just click. There is no magic spell that you cast on people. All you need to do is tell them what benefit they will get from watching this video. Say, in this video you will learn, see, find, etc. and then tell them the benefit they will get from watching the video.
Now what?
By using good keywords, keeping your videos short, and keeping your audience’s attention, you’ll also be able to insert a call to action at the end of the video to get people to visit your site, comment, subscribe, sign up for your list, or all previous. The great benefit of doing your research right is that you know people are watching your video, interested in your content before they even click play.