3 Reasons to Advertise Your Business on an Internet Radio Show
Many businesses are missing out on the advertising goldmine of Internet radio stations that reach their ideal customers frequently and on an affordable budget. Companies have changed with the times with their equipment and many other advertising media, but not in the radio sector. For those who were unaware that there was an alternative to traditional broadcast radio, this article will introduce you to this increasingly evident phenomenon of people enjoying control of the content they consume and experiencing a greater connection and community associated with it through the Internet radio platforms.
Reach your ideal listener/consumer
Internet radio is broadcast (more properly called “webcast”) live, just like traditional radio, only you connect to it through a web address that indicates the opening of a media player. The world of internet radio stations is much broader and often has a grassroots feel that listeners love and feel more a part of. Gone are the days of a purely local agenda. Listeners can now choose radio stations based on their own interests. This is a total advantage for business owners because they can advertise with a radio station highly relevant to their product or service. With traditional barriers broken, Internet radio stations and businesses can partner in a variety of ways that local broadcasters cannot.
Get more attention and time from your listener
In our busy 21st century lives, consumers want more relaxing ways to enjoy their entertainment. Streaming music, radio show stations, and podcasts have gained popularity over TV, movies, and books in recent years because you can enjoy them while doing just about anything. This is proven by the fact that 2 of the top 5 apps in the US are YouTube and Pandora.
Traditional radio is usually listened to during certain peak hours of the day, during the listener’s commute. Internet radio stations can be listened to anywhere, while your ideal listener does anything; walk, clean or lie down with your eyes closed! This means there are no peak times where you pay a premium to advertise. Your ads will be beneficially broadcast across the Internet to a larger audience of listeners who are already a good fit for your product or service at any time of day, for any length of time!
Internet radio advertising is one of the most profitable advertising mediums.
The price of advertising in newspapers, television commercials and traditional radio has increased dramatically over the years, despite the fact that their audience continues to decline year after year. Radio, both traditional and Internet radio, have grown less in price than any other form of advertising, so you can take advantage of this unpopular but effective medium before someone discovers this best-kept secret.
Remember, with radio advertising, you are always the only thing they will (mentally) see or hear when your ad appears. You are always center stage, or front page if you prefer. Elsewhere, your ad must compete with other ads seeking the consumer’s attention, but a listener can only listen to one thing at a time. And with this incredible advantage, you can enchant your consumer with more creative expression than ever before. With audio advertising, you can use music, voice, and sound effects, invoking emotion that other advertising mediums lack.
Another plus point is that with online radio advertising, your consumer is already online. If your ad sparks their interest, it won’t take them long to navigate your website or respond to any calls to action you make.