4 Outstanding Ways Social Media Can Increase App User Engagement
With people today largely intertwined with mobile devices, businesses are looking to create mobile applications to drive customers to their services or products. However, due to fierce competition in the app market, students began to realize the need for more in-depth and impactful strategies to increase customer engagement in their apps. Consequently, developers started to integrate some effective social networking avenues into the apps, along with providing excellent user interface and richness of features. The touch of social media can prove fruitful enough for owners as it keeps existing users engaged for longer as well as attracting new users. So, here are some proven social media strategies that help increase user engagement on apps.
#1 One-click sharing
Mobile apps that offer easy sharing options are more likely to engage users better. With a one-click button to share on popular social sites like Facebook, Twitter, Pinterest, the apps allow users to share anything they liked, used and found interesting in the app with their friends on their social accounts. This not only gives the app visibility on social media, but also helps attract customers from regions around the world.
#2 Percentage of reward points or achievements
To make participation in apps more exciting and enticing, creators can build social sharing of user achievements into apps. Many mobile apps, depending on the utility, allow users to earn reward points, virtual coins, or scores with each step/stage they advance. For example, fitness app users are assigned scores for total miles driven each passing day. From now on, letting users share their efforts on their social account pages gives them a sense of motivation. There are thank you comments or congratulatory wishes on your performance report from social media circles which increase trust in users and attract others as well to join the hard-hitting race.
#3 Referral Programs
Mobile apps can get a lot of new users out of the blue by making your app go viral overnight with a specific social targeting. The in-app referral programs can help with that! Such schemes encourage existing users to attract other new users by sending the app links to their friends on social networks. In exchange, they are offered some appropriate reward points that they can redeem later for taking advantage of the app’s offers. Therefore, referral schemes are a proven way to increase the user base and can increase it by at most 15%.
#4 Tools to socialize
Users love to discuss common topics on social media platforms and get the opinion of others. Therefore, allowing users to get answers about their interests in the app is an effective way to increase engagement. Developers or owners can provide a simple feature in the app through which users can post their opinions, queries and seek answers from non-users on social networks. This type of social media interaction inevitably helps keep users engaged and active on the app.
Here are some of the tried and tested techniques to engage mobile app users across massive platforms. These help learners acquire more users by spreading the word about your app, as anything shared on social media platforms generates enough curiosity and attracts interested parties to try the same.