4 tips that would prevent you from compromising the quality of the animated explainer video

Animated explainer videos are extremely effective at getting your message across in an understandable way. However, the real challenge lies in making sure the quality of your explainer video is perfect. Here are four insightful tips that could keep you from producing a low-quality animated explainer video.

1. Finalize your script before the animation process begins.

In the process of video production, the animation is done on the basis of the script. Once the animation is complete and the final video is produced, altering the script would only deteriorate the quality of the video. This is because the animation would consequently also have to be modified, requiring that part to be made from scratch. The modified part can appear as a patch and break the flow of the video, thus reducing its overall quality. Therefore, it is important to finalize the script before submitting it for animation.

2. Specify the smallest of details, from the beginning

It is recommended that even the smallest details such as color specs, logo details (where and when to place it in the video), etc. are provided right at the beginning of the production process. Any redo/revision is strictly inadvisable as the new specs may not fit as well and may actually diminish the visual appeal of the video.

3. Final voiceover vs. fictional voiceover

Voiceovers form the basis of explainer videos. For a video to look professional, the perfect timing between voiceover and animation is a must! Sometimes during the video production process, the animation is first done based on a fictional voiceover which is then replaced by the final voiceover. This is a No-No! The final voiceover could have some variations from the fictional voiceover, in terms of the speed of the voiceover narration, the emphasis on particular words, the placement of pauses, etc. This creates a mismatch between the animation and the voiceover, which deteriorates the quality of the video. Even a thoroughly out-of-sync video could confuse viewers and make them feel annoyed by the poor quality. Therefore, it is better to animate the video based on the final voiceover rather than a dummy voiceover.

4. Finish step by step

Typically, the video production process involves the following steps in the given sequential order:

• Investigate

• scripts

• Storyboard Creation

• Voiceover recording

• Animation

• Delivery

Since the video is built gradually, based on the output of the previous step, going back to a previous step during the production process should be avoided. Since it is extremely important to have a perfect synchronization between the script (voice over) and the animation, any alteration in these elements often interrupts the flow of the message, making it ambiguous.

These precautionary tips could help eliminate unwanted elements that could put viewers off. Follow them and get amazing animated explainer video for your brand promotion.