5 Simple Marketing Tips for Your Ecommerce Store
If you have an ecommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.
1. Create an email list
To build your list, you can offer discount coupons if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that engages with them and solves a problem for them. It’s easy to create a free PDF checklist or something related to the types of products you sell.
2. Start a specific user group for a niche
Another great tip for marketing your ecommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create specific groups of users. So if you sell cat toys, you might want to start a cat lover group where you can interact with cat lovers and then give them the first few inputs on any new sales or products.
3. Run Facebook Ads
Instead of running a Facebook ad for your entire site, run ads for individually selected products or services. If you take a pixel from Facebook, you can install it on your site by following the instructions given by Facebook or by hiring someone who knows how to do it, such as your web designer or a virtual assistant. The pixel will only target people who have already visited your site with the ad you are running.
4. Post informative content frequently
Even an ecommerce site can have a blog that allows you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content that shows users of your product using it in action, examples of how to use your product, tips on how to use your product, and much more.
The more useful, valuable and informative the content is, the better. If it is interesting and attractive, it is even better because people will share it. It also offers you something to promote on social media.
5. Take care of your SEO
Product descriptions, product titles, and how you name your product images are very important to the health of your search engine optimization. Don’t ignore any of it, thinking it doesn’t matter just because your customers can’t see it. Search engines see it and use it to deliver their content to their audience, so don’t skimp on these important aspects of SEO.