5 tips to get your blog read

You spend a lot of time writing your blog posts; heck, you spend a lot of time just figuring out what to write about, so you want to make sure your blog gets open and read. Here are 5 tips to make sure your audience wants to read yours.

# 1. Light the spark.

It can take time to find a relevant topic (and “relevance” is key), so do your homework. Research what your audience wants to read and then make it interesting.

It can be helpful to subscribe to similar blogs and create a “sample” archive in which you search for topic inspirations. That doesn’t mean copying what they write (not great) … but looking for the spark that triggers an idea that you can work with, especially one that you can create a unique twist on the subject or tie into something. happening within your industry, your community, or perhaps a global trend.

# 2. Don’t sell!

Your blog is a place to provide new knowledge. Share ideas. Inspire others. Educate. It is not a place to sell, that is the purpose of an infomercial.

There’s nothing worse than reading a great article that has given you a plethora of new insights, only to find out halfway through that the author has misled you and turned the content into a cheeky ad. You no longer trust anything you just read and you will probably never read anything from this author again.

# 3. Write well.

Yes, proofreading and editing are important. Read your article out loud, even backwards, to make sure there are no mistakes, or at least minimal typos.

• Make your subtitles bold.

• Use bullets.

• Write short paragraphs.

• Keep sentences short.

• Include keywords to get your blog found online.

And be creative! Paint a picture for your reader using specific words to describe settings and characters. Instead of saying “the building was very tall,” tell the reader exactly how tall: “The building was ten stories high.”

Eliminate the bad, space-wasting words like only, very, really, some, certainly, etc.

# 4. Give your article a great title!

Imagine that you have chosen your favorite magazine. The first thing to do is open it to the index page and scan the titles. The title that grabs your attention first is the article you’ll read first – it has an impact.

Make sure your blog post title jumps off the page, or off the screen, so it gets read first.

# 5. You don’t have to be a writer.

This may sound strange, but if you can speak, you can write. Remember, you are sharing a story. But you may not have time in your schedule to write, so hire a ghostwriter! A good ghostwriter will write in your voice to make it sound like you’ve written it, say you’ve written, and gain expert status to help your business.

The key to writing articles is to be known for your expertise … to be remembered when your potential customer is finally ready to buy your product or service … and to help drive traffic to your website, so keep your blog active.