Advantages of public relations over advertising
People tend to confuse public relations and advertising, but the truth is that they are quite different and while good publicity can give your business a lot of publicity, there is nothing like good public relations to give it that boost to the eye. of the public.
First of all, you need to realize that public relations is public relations. It is a coverage that is not paid in cash, like advertising. It takes a lot more effort to create good PR, but it’s worth it, as this method is much more effective in advertising your business.
PR Advantages
The advantages of using PR are many, so let’s take a look at some of them.
Cost.
Public relations is usually free. It may cost you to print your press release and stamps to send them, but it is still much cheaper than advertising which can run into thousands of dollars!
Placement.
No matter how much you pay for an ad, you will never get a great placement on the front page. That’s reserved for news, and offering great PR is a great way to get that position for absolutely nothing.
Credibility.
People know that ads are paid for and take them with a grain of salt. While a good ad can still convert, people are automatically suspicious of an ad. However, with the media coverage caused by public relations, people will not have their guard up. They will read your story and take an interest in it without suspicion because it is supposed to be unbiased.
corners.
Once you’ve made the front page, it’s quite possible that other areas of the paper will pick up your story and remake it their own way. This can provide free repeat coverage, within the same publication, which is a real boost for advertising. People need to see information many times before making a decision to buy, so the more advertising, the better.
Exposition.
You’d be surprised how far good news can go! Unless it has something to do with a major breaking news story, it probably won’t be the number one story on tonight’s news, but that doesn’t mean you can’t enjoy repeated coverage. If you’re covered by a TV show or newspaper, there’s a good chance your story will appear on other channels too!
Details.
You can offer much more detail about your company or product within a PR story. Most newspapers will want to print more than a few lines, which would be standard for an ad, so you’ll want to include information that grabs the audience’s attention.
connections.
Having media connections is never a bad thing and can come in handy later on when you want to boost your business. Make sure your press releases are exactly what editors are looking for, which will give you an edge the next time you have a press release. They will know that you provide quality work and this will be reflected in the way they treat you.
There are many reasons to choose public relations over advertising, if you have to make a decision. The truth is that the combination of the two advertising methods is an excellent method to obtain the optimal number of sales. However, when it really comes down to it, good PR trumps advertising more often than not. Building connections and relationships with the media is invaluable and should definitely be used in every business that wants to be successful.