AI-powered chatbot marketing

ChatBot Digital Marketing, which uses artificial intelligence technologies, can be a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed in the AI ​​ChatBot would be defined in relation to the products and services that are offered in the market of the company in question. The implementation of the particular social media digital marketing strategy may well be designed by a full-service digital marketing agency.

When it comes to the effective development of a digital marketing strategy and its subsequent execution that requires marketing research, strategy formulation, content planning, link strategy and the publication of the content in question. In addition to the above, careful portal and blog posting of relevant content is necessary to expand the company’s digital marketing footprint and build brand value.

The point that stands out is that posting content alone is not enough; There must be a key focus on the promotion of the company and the construction of the business brand. If the business chooses to handle content marketing in-house rather than using a digital marketing agency, then all necessary software and keyword analysis tools will need to be purchased and subscribed to in order to determine the right content. direction to take to achieve maximum effectiveness of social media marketing.

So, keeping in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies use chatbots for marketing: content will be strategically created and published on portals, blogs, websites and through social media channels then, in turn, users are directed to the company’s website where they interact with AI chatbots to implement the company’s digital marketing strategies.

Of the various social media marketing channels that can be used to post company-related content; With [say] the company blog and other authority blogs. Remembering that there will be associated links within each content; in turn, users are directed to the company website, which will take them to the strategic AI chatbot with all the associated calls-to-action that come into play.

The activation of the AI ​​ChatBot and the customer interaction and associated data to be collected will in turn provide valuable marketing intelligence for the business in question. This could be in the form of questions asked by the ChatBot that carefully guides prospects through a defined marketing or customer service process.