Benefits of portal content management
Organizations need to provide relevant and timely information to customers, partners and employees anywhere in the world, in order to meet today’s business requirements. Some of the obstacles organizations face in achieving this are IT bottlenecks, information loss, irrelevant and outdated information. If these issues are not analyzed properly, it will lead to increased costs and erosion of customer satisfaction, which will be a great loss for the organization. A good solution to all these problems is to create and deliver highly relevant content on a portal.
Companies can implement a unified content and portal infrastructure to meet their business objectives. This infrastructure must have tools that can unify content and infrastructure across portals to provide a consistent user experience and tools that can empower non-technical users within the organization to create, manage, and publish their own information to enterprise portals. . In addition, the tools enable the delivery of reliable, up-to-date and accurate information to support multiple portal initiatives, including partner extranets and employee intranets, and add content intelligence to increase the relevance and targeting of information to end users.
Issues arising due to IT bottlenecks in the content contribution process and issues due to administrative overhead in the portal publishing process can be resolved by allowing non-technical business users to contribute content to the portal . When you need to provide a single infrastructure for partner, employer, and customer portals, you can unify content and content infrastructure across portals to provide a consistent user experience. When end users need access to multiple applications and repositories for all of their content, content from business applications can be integrated and delivered to accessed portals. Portal content management solutions not only enable non-technical users within your organization to create and publish their own portal content, but also ensure that published information is relevant and personalized to serve multiple portal audiences.
Some of the key benefits of portal content management include the ability to manage more content assets at a lower cost, publish portal content faster, and improve the reach of relevant content to the right audiences. In addition, portal content management also enables non-technical users to easily publish content on their own, increase online collaboration with partners or customers, and achieve better and faster content integration through integrations with business applications.
Portal content management software provides a simple web-based user interface for creating and publishing content to portals, to enable non-technical line-of-business users to create, manage, and publish their own content. The Portal content management software also provides a powerful navigation system for editing and updating content within the portal. Portal content management solutions ensure that only relevant content is delivered to each audience based on an enterprise taxonomy that drives content tagging and categorization for authoring and powerful attribute search within the portal. This ensures that the published content and metadata is mapped to the personalization rules created and deployed to the enterprise portal.
Portal content management software’s powerful attribute finders allow end users to easily locate content within business taxonomy that is exposed as intuitive, navigable categories in the business portal. Portal content management software’s enterprise content management platform provides robust enterprise content management services such as workflow, version control, lifecycle management, and security. The business integration services provided by Portal content management solutions enable easy integration of transactional data from business applications such as ERP, CRM, etc.
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