Digital Marketing

Effective 7-Step Strategic Planning Process

This TQM article provides an overview of a typical Strategic Planning Process that was used in various organizations and proved very practical in implementation. The key processes of this typical Strategic Planning Process are aligned in 7 steps. The details of each step are illustrated below: Step 1: Review or develop the vision and mission […]

Digital Marketing

facebook marketing

Production and distribution largely depends on the marketing strategy chosen by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps to establish a brand image and establishes a relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognition are the objectives of the […]

Digital Marketing

Eight Steps to the Next Level – The Business Plan, “The Engine of Small Business Development”

This is the second in a series of articles describing how small business owners and managers can drive profitable growth and development of their business through the creation and implementation of a business plan. I know the prevailing view among many small business people is that “planning” is for larger, more substantial businesses and that […]