Checklist for Business Link Building Services
Link building services increase the number of referral visitors by getting people to follow links to your website. The link building service also increases your search engine ranking for searches for information related to your website. To increase the quality and quantity of inbound links to your website, you can apply various link building processes or outsource the process to a search engine optimization (SEO) company. If you choose to outsource such services to an SEO company, you will need to confirm that all links are relevant and provide quality results for your website. When reviewing, you must ensure that the links have the following characteristics.
make-follow
When reviewing link building services, always confirm that the links are tracking and that they are indexed by search engines. Website owners can apply a feature on their website that limits the indexing of added website links. This is mainly to limit spam on websites. Therefore, you must ensure that the services do not apply to such websites. There are several tools that help you confirm that they are followed and correctly indexed and attributed to your website. By confirming that they are do-follow, you ensure that the links contribute to improving your search engine results ranking. Some processes, like multiple submissions of the same article to different websites, only get your links indexed once. Search engines may notice the repetition and will not re-index.
Not framed or scripted
You should also confirm that your link building services are not enclosed in a framework and that they are not written in Java, as they are not indexed by search engines. Some red SEO companies will place links in Flash banners or have them as images. Such links will not add SEO value to your website. Others link to their website address, but the link is broken or goes to another website. You should keep these tricks in mind when reviewing your link building service.
not redirected
You should also make sure that your link building service does not redirect before forwarding traffic to your website. There are many websites that first redirect links to another internal page within the site before referencing their website. The redirect could be for statistical purposes or simply to avoid giving your website SEO juice. Therefore, you need to make sure that the anchored text is directly linked to your website.
Anchored with relevant keywords
You should also make sure that the link building service provides anchored links for your website. Using anchored keyword text ensures that you are indexed by search engines relative to the keyword and therefore improve your rankings for that particular keyword.
Permanent
When reviewing, also make sure that the service provides permanent links to your website. There are firms that give links that are temporary and once you do the review and pay for the services, the links are removed. Therefore, it is advisable to make payments for link building services at least 30 days after the exercise.
From Good Neighborhood websites with good public relations
When reviewing the link building service, you should confirm that the links are from good neighborhoods. Some neighborhoods, such as pirate websites or community porn sites, can easily penalize or ban your website. You should also target websites with a PageRank of 3 or higher. Inferior public relations websites will not add significant value to your exercise.
No Spam or Black Hat
Avoid link building companies that use spam and other black hat techniques on their websites. Using comment bots to spam websites can easily penalize your website. Only use signatures that use professional and accepted techniques.