Don’t Be Banned From Selling On Amazon – It Could Be Forever!
Amazon.com offers small businesses and entrepreneurs quick access to a huge market of customers for their products. Of course, sellers pay a price for the opportunity to trade with Amazon’s good name, internet saturation, and global market reach. Not only are private sellers often in direct competition with the internet giant for products and services, but Amazon holds all the cards. To protect its own reputation and maintain a satisfied customer base, Amazon’s seller agreement and myriad rules set things firmly in Amazon’s favor.
To sell on Amazon.com, sellers must follow an exact list of expectations that dictate how and when they interact with their customers at every point in the sales process. If you don’t meet Amazon’s performance expectations, you could receive a not-so-joyful “Hello from Amazon.com” letter notifying you that your account has been locked and your sales listings have been cancelled. And by the way, Amazon will keep your money for the next 90 days to cover any unresolved financial issues.
For businesses that rely on Amazon.com as their primary channel to customers and order fulfillment, receiving one of Amazon’s computer-generated “Hello” letters can spell disaster. A big part of the problem is that the cards are computer generated. Computer algorithms don’t care if you didn’t respond to a customer within the required 24 hours because he was in the hospital or on vacation. They are completely unconcerned that their approval rating seems to be in the bathroom, not because they provide poor service, but because the only customers who have bothered to offer feedback are dissatisfied ones.
Many Amazon.com sellers complain that they have been unfairly banned from Amazon because they have fallen victim to the “law of negative averages” in which a small number of negative reviews can, if they outnumber the positive reviews , result in negative feedback. score. For example, if out of 50 sales, 47 satisfied customers, but only 1 posting positive feedback while 2 dissatisfied customers posting negative feedback, Amazon trackers will record a negative average and you will soon receive an @amazon alliance letter. .com, Amazon’s fulfillment department.
What makes sellers panic is the phrase “closing an account is a permanent action”, which implies that you will be banned forever from selling on Amazon. And the ban will not only affect you, but any Amazon online tracker can connect with your name, postal address or email address. All is not lost, however, sellers can request a refund from Amazon and several have done so successfully. The process is not easy; and, if it does reset, you can expect Amazon to scrutinize your account closely for some time (and keep your money while it does so); but you can get back in the game.
1. Look carefully at the points made in the letter you receive from alliance @ amazon.com. Review your consumption metrics to see if you’re not meeting expectations.
2. Respond immediately by email, explain that you believe your suspension is unfair, and dismiss each charge with as much factual information as possible. Attach relevant consumer records or letters and provide your explanation for any negative comments.
3. If you didn’t meet Amazon’s performance goals, review your sales practices and provide an action plan to correct the problem.
4. Explain your case, emphasizing your sales and customer service history and pointing out how your product benefits consumers.
5. Monitor your email for Amazon’s decision.
To avoid termination, keep a close eye on your email and regularly review Amazon’s agreements and help pages, as Amazon may change its procedures and guidelines at any time without notifying sellers. Monitor customer metrics provided by Amazon and compare your performance against Amazon seller performance goals to ensure you’re hitting expected benchmarks.