Generation Z and what they mean for your marketing campaign

Marketers are encouraged to learn to understand and embrace Generation Z. This generation is socially aware, progressive, ambitious, and committed. All their lives they have had access to the Internet and a lot of technology. While they may not be your target audience today, by 2020 they will represent nearly half of all consumers. Therefore, it is vital to connect with this generation and build relationships that last.

They crave honesty and authenticity

While identification is important to forming a connection with Gen Z, attempts to look fashionable will come off as fake and inauthentic if you try too hard. These young people act like adults and want to be treated like that.

Instead of focusing on the current hype, marketers need to pay attention to viral trends. Find a fun and unique way to incorporate such trends into your marketing campaign to build a connection.

Authenticity, transparency, and honesty are traits that need to be implemented in the core. To apply these three important traits, a connection must be made on its own terms. You must be willing to not only capture their attention, but also provide value to your interactions with Gen Z.

Social media reconsidered

The influence of social media on Generation Z is unprecedented. For many years, relationships, health, and financial success have been keys to happiness. However, for this generation, social media directly affects their happiness. In order to connect with them through this platform, you have to find a way to make them feel heroic.

Justify the impact

In many ways, this generation feels like they have been living in a corrupt world. They have seen war, recession and terrorism as part of everyday life. They are worried about the future, but ready to act.

This generation wants jobs that impact the world. In addition, they want to acquire products that impact the environment and society. They want brands that have an impact and can show it.

Generation Z wants products that are aligned with the causes they consider important. Give them tools that make them believe that they are improving the world. Set up innovative marketing campaigns that add value without looking self-centered.

Visual Leverage

The average consumer of this generation will see hundreds of thousands of ads before their 15th birthday. They naturally know how to determine the things that matter. Therefore, the goal should be to create comfortable content to make a connection with Gen Z effectively and quickly.

Many brands have found that one of the best ways to accomplish such a feat is through the use of GIFs. These work because everyone relates to them. A GIF is short and aligns perfectly with your decision-making filter.

Help with building your brand

Generation Z has stood on the sidelines and watched as millennials struggled to find jobs after graduating from college. Therefore, they are well aware of the importance of finding a valuable job as soon as possible.

This generation is not satisfied with packing groceries at the local Five and Dime. Instead, they spend their time volunteering, building ships online and becoming ambassadors. They are always looking for ways to build their personal brand.

Invite them to become part of your brand while working on their own. Influencer campaigns, social media ambassadors, and virtual focus groups make them feel like they’re invested in your brand. This will ensure their loyalty as you increase your online presence.

Generation Z is a serious bunch of realists. They are constantly looking for new solutions. As long as you pay attention to them and learn to speak their language, they will be willing to join forces with your brand.