Digital Marketing

Get your site builder packed with the right features

You want to set up a website and don’t know where to start. You have to do the coding, design and hosting. Now if you are not a professional, you will probably find it difficult to go through all the technicalities. Fortunately, there are dozens of site builders to help you. They make it as easy as select, customize, preview and upload.

But not all site builders measure the same. There are some that earn their brownie points for the right mix of features they offer. That’s what makes website creation a real child’s play. If you’re currently searching the web for a site builder, here’s a list of features to look for.

Easy to use –

It is by far the most important. When talking about ease of use, it includes both the creation of the website and its maintenance. It should involve a minimal learning curve. The site builder should be designed for both beginners and advanced users. Opt for an interactive user interface with step-by-step instructions. If necessary, test the site before paying for it.

personalization –

Website builder software is just as adept at creating professional-looking websites as trained website designers. However, it is only possible if you have the ability to customize. Otherwise there will be a dozen sites running the same template and that could cause some branding issues.

There should be a wide gallery of pre-built templates and quality images that enable you to create stylish and visually appealing websites. Look for a site builder that allows you to change color schemes and font styles, customize background settings, add, remove, or reposition elements (images, logos, and graphic features), spacing, and margins. The bottom line is that you should be able to customize the template and layout to suit your needs, functionally and aesthetically.

The number of features you have access to may depend on the plan you have chosen.

Accessories –

You can sign up for some additional features at an additional cost. Some of them include:

· Electronic stores with fully integrated sales and inventory management systems.

Adding Ecommerce Payment Options

Free plan for blogging

Adding RSS feeds and message boards

contact forms

Website Tracking Services

Synchronization with automatic responses

Scalability-

This is for when your business grows. Not all website builders allow you to export the code or migrate to another platform or let a developer take control. If yours does, there’s nothing like it.

Accommodation –

The website must be hosted after its creation. Hosting can be free or paid. Usually you have to pay for a custom domain name. Free domain names are never good if the website is a business website. When choosing hosting, consider the amount of space allocated to you (affects upload speed) and bandwidth.

Sensitivity-

In the age of smartphones, your website needs to be optimized for mobile screens and not just for desktop layouts. Sites that don’t take long to load, and it’s a big turn off.

Cost –

One of the main reasons people choose a website builder over a professional website designer is cost. There are free and paid platforms. The free variants are limited in terms of features and level of customization. You will need to upgrade to a premium plan. There are many low-cost site builders that offer you good features at a cost you can afford. Compare price with features.

To conclude, the best site builder is not necessarily the most expensive one with high-end features. It only needs to have the necessary features to do the job it is designed to do.

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