Google’s Mobile First Indexing: The New SEO Strategy
Have you heard of Google moving to a mobile index in the near future, but if you’re not sure what this means or how it will work on your site, don’t worry? With a modest investigation, you won’t have to panic that Google will change your ranking the other way around. Here in this article, you will get a complete explanation on the basics of the upgrade and can take the necessary steps to prepare.
Right now, as you know, Google crawls like a desktop user’s point of view and therefore catalogs websites according to the desktop version. But with this latest update now, genuine content from a mobile site does not have an effect on the desktop site’s ranking in the SERPs currently.
This Google update was introduced in November 2016, more than ten months ago. Some people call this update an ‘experiment’, but in reality, it is really the main move in Google’s planned move to primarily look at mobile content, rather than desktops, when deciding how to rate the results.
Now for your concern it is good to mention that if you are using a responsive layout you should be fine with this latest update. Technically, the mobile and desktop version have similar content that can be easily accessed on mobile and desktop devices. But if you are using different mobile URLs, or using different content in your mobile URLs using dynamic publishing, you need to be very careful. Somehow, this update can cause colossal problems, including a drop in URL rankings on both the mobile and desktop versions. To make sure you need to take action on this problem, website owners can test their site on Google’s Page Speed Insights tool. This tool will help you to check all the important aspects of your website.
Mobile device first indexing is the new search standard, in which users use mobile phones to search on mobile devices. With most web users now using mobile devices, Google is changing the technique of indexing content. Historically, even after the first mobile update, Google will maintain its reliance on a lonely index of apps and pages.
In fact, Google has been experimenting with this update for at least 10 months, but here the question arises as to why we haven’t seen this change yet. In March, a Google expert stated that Google wants to start indexing mobile devices this year, there is no official timeline for this process to begin and it may take a few more months to get started. In the meantime, I suggest that all sites review their current mobile system for smartphones and understand how Google views their mobile content. Don’t wait for search engines to act … the time to act is now.