How to participate in an exhibition?

An exhibition is one of the most effective marketing methods for companies. At the same time and in the same place, the most important producers and buyers of some industry meet. It is difficult to find such a good opportunity at other times. Participating in an exhibition can quickly provide comprehensive market information. In this way, companies can show their products to foreign customers and at the same time feel the trend of their industries. How to participate in an exhibition?

How to get information about exhibitions:

Internet

There are several ways to obtain information about exhibitions. The Internet is the fastest, cheapest, most effective and most convenient way. Companies can know the exhibitions more clearly and accurately no matter how far away it is. Meanwhile, this way you can save time, money and energy.

Traditional media

From some newspapers, magazines, newspapers and television advertisements, it is possible to obtain information about the exhibition.

Announcements and bulletins in public places:

It is also a way to get exposure. The premise is that attention should be paid to these announcements and bulletins in public places.

Of companions:

From the communication between people in the same industry, it is possible to obtain exhibition information.

Select the appropriate exposures:

How to select an effective display is vital. There are different exhibits today, but not all of them are useful.

First, pick some famous exhibits

Companies should choose the exhibits held by famous companies because famous and powerful companies have a big gathering point. The more famous the exhibition, the more people will be attracted to it. The possibility of transactions is undoubtedly great. Although the fee may be higher than some unknown exhibits, the money paid on famous exhibits is profitable. To save money, companies can jointly rent a booth with others.

Second, choose the right turnout time.

Each type of product has its life cycle, that is, the period of birth, growth, maturity, fullness and recession. Generally speaking, in the product birth and growth stage, companies can get twice the results with half the effort, while in the maturity and saturation stage, companies can get half the result with twice the effort. of effort. In the recession stage, they would work fruitlessly.

Third, choose the right place for participation.

The basic purpose of exhibitions is to promote product sales, so it is important for companies to find out if certain exhibition venues and surrounding areas are their target markets. Sometimes it is necessary to do market research.

Prepare for the exhibition:

When it is decided to participate in an exhibition, companies must do everything possible. It is a complex job to prepare an exhibition. There are too many things to consider and too much work to do. The following steps cannot be missed.

First of all, the choice of exhibitions:

Exhibits can deeply impress visitors. There are three principles that exhibits must follow. Exhibits must be specific, distinctive and representative. Exhibits must have a purpose, which means that exhibits must show the purpose and content of the exhibit. The exhibits must be representative, which means that the exhibits must show the characteristics of the industry, the performance and the technical level of the shower. The displays must have specialty, which means that the displays must show the distinction of the products.

Second, the way to display the exhibition:

Sometimes it is necessary to give diagrams, photos, models and comments. Decoration, scene, lighting, video and audio cannot be omitted.

Third, exhibition staff:

The exhibition staff should know the products well. The workload decides the number of the exhibition staff. They should be trained in some aspects, such as professional knowledge, demonstration methods.

Fourth: the invitation of guests:

Everyone expects the exhibition to be crowded, but not all exhibitions are crowded. Therefore, it is necessary to invite some guests consciously. Calling, sending invitations, announcements are good ways.