How to send a press release that will get noticed

Press releases are a great way to effectively get the word out about your business and your website, but you need to know how to send out a press release before you can reap the potential rewards. Regardless of whether you are the one actively managing and submitting your press release, or using any of the free and paid press release sites, you must do so in a certain way to ensure its success.

Sending a press release has a lot to do with how it is written and prepared. While there is no standard way to send a release, these tips will help you no matter how you decide to do it:

• Format: This is especially important if you are going to take advantage of the many online press release distribution services that are currently available. If you do, you need to make sure you follow the proper format. The formatting style can vary from place to place, so you need to discuss this beforehand. If you don’t use the proper format when submitting your release with a syndication service, your press release will never see the light of day.

• Style: Make sure your news is not in the style of an advertisement. First of all, no one wants to look at an ad when they think it is going to open a news story. This can be unsettling and even considered SPAM. Also, if you write press releases that look too much like advertisements, many of the syndication services won’t let you send them out in the first place.

• Without attachments: When sending a press release to a group of followers you may have or even to different PR editors, don’t use attachments. Publishers will not open attachments and will rarely open them, even your most loyal followers. A press ad should be submitted as an actual piece and should not be difficult to access.

• Relevance to the title: Your press release must be relevant to your title. Too many people get caught up in creating a catchy headline and forget that the headline and body must be one on topic. If you have a catchy headline and irrelevant information in actual press releases, the result will often be that your press release will go nowhere.

Again, you can choose to use your own email or even fax distribution of your press releases, but with the many free and paid press release services available, why would you? You can simply follow the rules that each PR distribution service establishes, enter your text where prompted, and with a few clicks of the mouse button, your press release is instantly sent to numerous people, news agencies, and other outlets. points of sale. Regardless of how you decide to go about it, just make sure you’re doing it the right way.