How to write an executive cover letter

Executives are held to a different standard than middle management or entry-level employees. As such, the interviewer expects a certain kind of sophistication when reading an executive cover letter. The tricky part of writing such a letter is capturing the delicate balance between the leader and “the person.”

A letter that is too rigid makes the candidate look like an old fuddy-duddy, and one that is too nice can seem hackneyed. And there probably won’t be a chance for a second impression, so write your letter right the first time.

Let’s take a look at some ideas to make your letter stand out as positive among a bunch of other candidates vying for your position.

An obvious, though overlooked, fact is that your resume and cover letter should work as a team. From font to letterhead (if you’re mailing it), to tone and style, you want the interviewer to be impressed with every document you submit for their consideration.

Also, the letter should be addressed to a specific person, the one who has the most influence to get you to the interview room. Although no job seeker should use “To Whom It May Concern,” it seems incredibly silly when an executive takes that approach. So, do your due diligence and make sure you address the letter to the right person.

A great way to spice up your cover letter is to include successes and / or other relevant information, something that is not standard. Interviewers get a lot of letters and don’t bother to read one that seems generic. Take the time to include accomplishments that will complement your resume and at the same time be relevant to the requirements of the vacant position.

Also, take the time to include information about the hiring organization and how it looks to be contributing to the success of the company. That doesn’t mean you should submit a proposal and give away your intellectual property, but you should offer enough provocation in which the interviewer is upset to pick up the phone and invite you to an interview.

Finally, the decision maker makes a value judgment on the way in which it is expressed in writing. They take notes of the words you use and how you combine sentences to make your point. Unconsciously, or perhaps consciously, they ask, “How will this candidate represent our company?” If the answer is “Not very good,” then you’ve missed an opportunity. Since the letter is the first introduction to your qualifications, make it count.