Information Marketing: How to Create an Ascension Business Model
It is very easy to create a promotion model for an online information marketing business. In this article I am going to explain this model and how you can build one easily and quickly.
What is an ascension pattern?
With this model, you offer products that start with a low price and then gradually work their way up to a higher-priced product.
There are advantages with this model.
As a product creator and, in particular, for those who are just starting out in their information business, it is much less overwhelming to think about creating a low priced item than a higher priced one.
For example, a $ 27 product seems doable, while a $ 490 product might sound beyond your capabilities.
By creating low-priced products first, you can build your confidence and also begin to understand what you have to offer and how much you have to offer.
For your customers, using this model helps them buy something low-priced and therefore low-risk to see what kind of quality it offers.
Obviously, your lower priced products should reflect the quality and value that your customers would expect from a premium product. No matter what the price is, the quality should be the same.
Make sure that as you create higher priced products, you allow your customers to have visibility of them so they don’t think you are only capable of producing low priced items. This is really important for your credibility and authority levels.
How to easily create an ascension model
An easy way to build this bottom-up model is to create 4 low-priced products on various topics in your niche and then combine them to produce the high-priced product. Another way to do this is to reuse those low-priced products and combine them into a weekly or bi-monthly continuity product.
By using what you have already created and packaging it into a higher priced product, you can quickly and easily increase your product portfolio and price range.
The more low-priced products you create, the more ways you can repackage them into new products with different prices.
Another simple way to create a high-end product is to offer coaching and include your other products as training material to be used as part of the coaching program.
Submit a weekly workout and then discuss this during the training element.