Is article marketing the best SEO method?

Why use article marketing and not some other type of marketing? To answer these questions, we must first list the types of online marketing that are popular today, then we can compare the results and find out in which case article marketing works better than any other type of marketing.

Let’s start with article marketing itself. First, what kind of investment do you need to make? You will need to write an article to submit it and you will need to submit it to over 100 websites or just a few of the major ones. Writing service costs start at $10 per 500 words and are highly dependent on the quality of the article. As for shipping, you can do it yourself or find really cheap options, for example, you can send it to massive sites for only 10$. What about the results? You’ll have an article listed on hundreds of sites, talking about your niche, and you’ll have a link pointing to your site. There is a good chance that Google will treat this page and the link as useful. As a link comes from an article that is related to the topic of your website.

What about other methods. What about the directory submission? There are several directories available, and it is very easy to submit your site to over 100 high PR directories. You will be able to specify the submission title (eg anchor text for your link), your description and your link. The good news is that it won’t cost much to submit your website to directories starting with Google’s PR4 ranking. But let’s think about the content where your link will appear. If you are submitting a website related to business management, you should carefully choose a category to place your link in, the perfect one would be “Business > Management”, but there will be many other links as well. There is no guarantee that Google will treat these links and their description as related to your niche. But directory submission now works well, it’s a cheaper option (or addition) to article marketing.

There are also a number of methods. For example, there is a lot of talk that you should participate in forums about your topic. This is a great idea, but it will take you much longer to find and answer questions on the forums. Also, if you want to hire someone to answer forum posts, you will have to pay a lot more than in the case of article marketing or directory submission.

Any other option? Actually yes. You can run a free link exchange with sites and get incoming links, but in this case you will need to spend your time finding sites that are willing to exchange links with you, you will also need to link back to this site. One option could be to buy inbound links, it is easier to find sites that will place your link for a fee, but normally you will have to pay for a link every month, I think it is not a good investment, unless you have found a very good related sites with your product niche.

The best idea about article marketing is that it is measurable, you will easily find what works and what doesn’t. It’s a good long-term investment in your online visibility.