It’s show time! Develop an effective video marketing strategy
Whatever form it takes, be it an ad, YouTube video, or commercial with original promotional content, effective video marketing can work wonders for a business in any industry. Any business, be it a large corporation or a small business, can use digital videos to increase awareness of its products and services both locally and nationally. If executed properly, an effective video marketing strategy shouldn’t cost you a small fortune.
So how can you promote your business effectively and affordably in this age where video marketing has become the new way to reach customers? There seem to be so many tactics and strategies involved in video marketing, and it can be challenging to know the pros and cons of different video platforms. Here are some tips on video marketing.
Where to post your videos
You have many options for posting videos online. If your business has a blog, this can be an efficient way to upload and display all your video updates, especially if you have an RSS feed on your blog page. Additionally, many companies choose to market their products on video platforms such as YouTube and Vimeo to reach a broader customer base. Social media posts (such as Facebook, Twitter, Google+, Instagram) allow your followers to have instant access to your videos.
What to record
Like a movie, a video should tell the story in a creative, engaging, and relatable way. Whether you are promoting a product or marketing a service, it is important that you show it to people in your videos. This could consist of people using your product successfully and / or clients providing testimonials. Try to keep each video short (just a few minutes) while telling most of the story in a compelling way. At the end of the video, provide a call to action that tells the viewer how to proceed to the next step.
When to post
A consistent, scheduled video upload schedule provides a routine that viewers can wait and wait for. Depending on the rate of change in your industry, you may want to post daily or weekly to keep viewers up to date. Otherwise, once a month should be sufficient. There are many websites that describe the days and times of each week your video post is most likely to be viewed. These will help you design your posting schedule.
How to write an effective description
Your readers need to understand what they will see and why it will benefit them before they even hit the play button, so they can decide if your video is worth the time to watch. Provide a detailed description of the video content and be sure to highlight the key points the video makes. On YouTube and similar platforms, it can be effective to include links in your summary to other sources such as Facebook, Twitter, or your company website, so that viewers can follow you on other social networks and communicate with you. Also, keep in mind that what you include in the description plays an important role in search engine optimization (SEO), which affects your video’s ranking in search engines. Seek professional advice on effective ways to promote your video through these channels.
The 2 main platforms: YouTube and Vimeo
These video sharing websites are filled with every type of video imaginable, so in order to successfully market your product here, you need to stand out. You have to create videos with relevant content that viewers want to see and share with their friends and family. You should also make your title unique and attractive enough so that it is easy to find among all the other videos. Customize your channel and make sure it’s easy for viewers to navigate and find what they’re looking for, and make sure to provide a link to any other social media platform in your description.
Video marketing should be part of your marketing plan if your business has an online presence. These tips should get you started in terms of creating content, writing descriptions, and finding channels to post. If you need additional help, consider using a professional marketing company that will work with you to develop a video marketing strategy.