LEGO History: Building Creativity, 1 Big Rock at a Time
Modern Lego has been around for more than half a century. But in fact, a short history associated with Lego toys goes back many more years. The current Lego Group was started in Denmark in 1934 by Ole Kirk Christiansen, a father who had extensive experience in the production of wooden toys. For more than a decade, the organization successfully sold a variety of wooden take-out toys ranging from creatures to vehicles.
In the late 1940s, the company created what was considered a massive expense at the time on a plastic material shot making machine. This particular expense resulted in a new line of plastic toys that paid off handsomely for the company. Then, in 1949, today’s Lego team produced the first of what would become a story on its own: “Self-bonding bricks.” While a bit not the same as the Lego bricks we have these days, this particular development provided the path that modern Lego has become. Similar in dimensions, type and function, the company has improved the automatic installation of Joining Large Rock. In 1954, the organization formally registered the title “LEGO” as a trademark.
As the introduction of the great Lego stone progressed, Ole’s son Godtfred Kirk Christiansen, who had now been an energetic executive in the organization, came up with the idea of creating a ‘game system’ dependent on his block. from Lego. He or she attributes the actual initiation of the idea to a conversation he had with an overseas device buyer who commented that there were absolutely no real programs in the device business. This technique gave rise to the initial Legos models. The big rock and modern lego design were patented in early 1958, and it took an additional five years to perfect the material types for it. Incredibly, the 1958 bricks are still compatible with modern bricks today.
Throughout the 1960s, LEGO became a name for boys and an international sensation. At the end of those 10 years, the current Lego team offered legos in more than forty-two countries around the world and opened a style park in Denmark that attracted more than half a million visitors in its first year. In the 1970s, Lego diversified to create toys for boys, girls, preschoolers, and advanced contractors. These 10 years in particular caused two essential developments for Lego: the traditional themes of Lego sets and also the world famous Lego figures, also known as Minifigs or even Minifigures. The organization continues a meteoric rise during the 1980s and 1990s with expansion into education, video games, mail order catalogs, the actual launch from Lego’s official website, and the corporation’s own stores across the world. world.
It was also in the 1990s that the company took one of its most notable risks that has paid back huge dividends. In 1999, Lego began using licensed styles to promote its products. Star Wars, its first certified submission would be a record achievement for the organization. Since then, Lego has offered a clever partnership alongside a number of animation and movie symbols to produce themed models, including Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Tale Legos, and many more.
Today, the actual LEGO organization continues to grow. In addition to ongoing certification agreements, the organization is concentrating on developing its own characters and models. They are also concentrating on new press possibilities, through the introduction of online games, video games, and the very prosperous DesignByMe three., Which is an online system that gives Lego fans the opportunity to customize and build their own. Lego both organized and packaged. . The only real limitation is the creativity of the customers! As the company looks to the long term, two things will remain particular, Lego’s big rock will be half its development technique, and Lego toys can continue to foster the creativity associated with builders young and old alike.