Should I Boost a Facebook Post or Run a Facebook Ad?
Facebook is the most popular social networking site in the world, with more than two billion monthly users. To reach more leads and customers with your marketing messages, you can get affordable pay-per-click (PPC) traffic from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses with a limited budget can afford Facebook advertising.
One of the most important things to understand is the difference between Facebook News Feed advertising and Facebook Promoted Posts.
Advertising in the news feed of Facebook
The Facebook News Feed is the backbone of Facebook and displays a wide variety of content from people a person is connected with. When someone likes your page, they will become a follower. This means that they have the opportunity to see your content on their Facebook page.
Advertising in the Facebook News Feed are ads that appear in the News Feed along with other content delivered to your contacts and those you specify as your desired audience. You create an ad from scratch with an image, title, description, and URL.
Promoted Posts on Facebook
Promoted or Sponsored Facebook posts also appear in News Feed, but with a few key differences. If one of your posts turns out to be very popular, you can pay to make it reach more people by turning it into a sponsored post.
There’s a little shortcut to choosing an audience similar to the people who are already using your account, which can help you target people quickly. Sponsored posts will appear in those people’s feeds.
key differences
The key difference is that Facebook News Feed Ads give you much more flexibility than Facebook Promoted Posts when it comes to appearance, description, and providing a URL. The other main difference is that once you publish the sponsored post, you can’t edit it. The language you used in the post might not be an effective marketing message.
If you’re having trouble finding eye-catching images for your posts, stock images in the Facebook Ads Center can help. You can also choose different formats and even add a call to action button.
Your call to action will depend on your objective for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook powered posts are the best format to deliver your message.