Sugar Daddy Romance gives rise to ‘investment dating’

A new generation of dating websites is growing in popularity and taking a significant part of the online personals business. Sugar daddy websites are cashing in on what many call ‘investment dating’: a “mutually beneficial relationship…usually between a wealthy older person giving a young person expensive gifts or financial assistance in exchange for friendship or intimacy…” -Brandon Wade, creator of 3 popular investment dating websites.

If you think this sounds a bit taboo, perhaps the anonymity of the Internet has created a safe place for the timid. Sugar daddy websites boast millions upon thousands of users, and their membership has continued to grow as daters find solace in the direct approach to finding a ‘Sugar Daddy’, ‘Sugar Mommy’ or ‘Sugar Baby’. ‘.

When most people imagine a sugar daddy, what often comes to mind is a Hugh Hefner or Daddy Warbucks type figure with a red silk wardrobe and the wacky attitude that goes with it. Well, it’s time to wake up and smell the neighbor. A quick look at the profiles on an investment dating site shows that most sugar daddies online are likely to slip through the Starbucks waiting line.

Anna Nicole Smith may have been the most notorious modern story and perhaps the most notorious Gold Digger, but if you think the Sugar Babies flocking to investment dating sites around the world fit the Texas-sized stereotype of Ann, you are wrong. “Most of them are students. There are plenty of entry-level actors, models, and professionals creating accounts” -Brandon Wade.

Most young, rising Sugar Babies aren’t looking for wheelchair-ridden 80-year-old billionaires, to the contrary, most Sugar Baby profiles express an interest in finding financial support, as well as moral and emotional guidance. With a shaky job market and skyrocketing tuition costs, young adults are starting to take advantage of investment dating sites that remove the gray area of ​​a mutually beneficial relationship. Visiting a sugar daddy website, one finds that the terms of a ‘deal’ are clearly defined within the basic structure of each profile, including the amount of a monthly allowance that the sugar daddy or mommy gives to their potential sugar baby ( female) or Sugar Babe (male).

All the terms of each agreement are negotiable and depend solely on the wishes of both parties. Let’s say user ‘MadeOfMoney1965’ has a walrus mustache which he considers to be a deal-breaking diversion, than to simply left-click and continue. No pressure.