The benefits of using telemarketing
Telemarketing, marketing in which sales people call potential customers over the phone, is the second most common direct marketing method in the United States. However, called people often do not appreciate cold calling, so “Do Not Call” lists have been created in several areas.
The advantages and disadvantages of telemarketing
Although cold calling is not popular with consumers, it is still very popular with marketers, why?
Well, first of all, telemarketing is a form of direct marketing that is not only trackable in terms of positive response, but also gives you an immediate response – people will react positively or negatively when you call them and you don’t need to wait to receive your reactions.
The downside is that telemarketing, and cold calling in particular, gets a bad rap among consumers, who often link it to scams and illegal pyramid schemes. This means that people are often predisposed to give a negative response when contacted by phone.
How to use telemarketing effectively
If you are going to use telemarketing to promote your business or products, it is important to do it correctly if you want the best results.
An excellent method when it comes to telemarketing is to do it in at least two calls: the first call to assess the needs of potential customers and how your product can possibly help meet these needs (but not sales), and then the second or later. call to actually sell the product based on consumer needs.
You also need to carefully consider where you get your telemarketing leads from. Try to get as segmented lists as possible and not just all the names in the phone book. The more segmented you can get with your lists, the better the response.
Telemarketing is a form of marketing that can give you immediate responses, whether they are positive or negative. Unfortunately, many people are already predisposed to give negative responses to cold calls, so it is important to approach telemarketing in the right way to get as many positive responses as possible.