What is important in the eye of Google?
For most of us, Google=search engine. That’s right, if you have a website, what is your mission? Maybe you want to earn some money or want thousands of unique visitors every day? It all comes down to being number 1 on Google (okay, I personally don’t care about Yahoo and Live). If you go to an SEO forum, there are tons of threads and tips to rank well in Google. Well, here is a list of things that I personally think are on the top list of Google’s ranking algorithm.
one. Title
I’m not surprised here, the page title, I just can’t stress how important your page title is! Make your title descriptive and to the point. Make sure it contains the exact key terms you are targeting. The position of your title tag could be important, so make sure your code is RIGHT below the .
2. Fascinated
Content is king in the eye of Google. Does your page have unique content that is useful to your readers? Think of the love Wiki got from Google. Well, I’m not sure about you, I’m jealous. Why can’t Google love me like it loved Wiki? If you want to know how easy it is for a wiki page to achieve the highest ranking in Google, you can read the article “How to use wiki to kill your competitors”? So make sure that each of your pages has at least 200 words for the description. You don’t need to intentionally put keywords there. If that’s what your page is about, keywords will be used very naturally. However, a little trick can be played here. You can use proper headings and create prominence (bold and underline your keywords) in your page description. Keep your content updated regularly and keep it up to date. Google will love it.
3: Backlink Quality
When it comes to links, I’m not opposed to link exchanges as long as the site linking to you is reputable and the content is closely related to your site. When purchasing links, evaluate the site and ask yourself these important questions:
1: Does the linking site have a lot of quality content?
2: Does the site I link to provide additional “value” to my visitors?
3: Does the linking site have authority in the eyes of Google? Evaluate more based on 3 criteria:
a- See how many pages are indexed by Google
b- Look how many backlinks Google counts
c- Look at the PR (some people’s favorite)
d- Look at the age of the domain
For more factors, visit my SEO blog and read the article on What is important to Google?