Digital Marketing

10 tips to optimize on-page SEO

These are our top 10 tips for optimizing on-page SEO on your website

1. Create high-quality content

The important thing to optimize and improve SEO on the blog page is to produce the best possible content. Quality content that interests your audience. Content that solves your audience’s persistent problems while delivering what they’re looking for.

2. Optimize titles

Your headline may be the first thing your readers see, so you need to seduce them. It is also the section that Google first takes into account to rank a typical page. To improve on-page SEO on your website, you need creative but optimized headlines and the main keyword should come up in the headlines.

Use the 70 characters that Google displays in search results and use the main keyword. The higher at the beginning of the title, the higher.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLs automatically, if you want to improve the SEO found on the website page, always customize them. Your blog post URL should be short but content-rich and relevant. Eliminate empty spaces by using hyphens between words.

4. Create internal links

Whenever you write an article that is new to the blog, create links in the content that result in other articles on your blog as long as they are actually related, it goes without saying. Why?

1. It gives Google ways to navigate your website and can rank you better because links help transfer authority from one page to another and reinforce thematic relevance.

2. Provide your readers with valuable information as you enrich your content with other useful information. Take a look at point 6 and you will see what we are talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more information about what you are talking about, of course you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimize the weight and size of the images before uploading them to the article.

Add the “alt” tag to any or all images, using the main keyword.

Fill in the “Title” tag descriptively and using the main keyword.

Add a description to the image.

Use an image compression plugin like Smushit for WordPress.

7. Post regularly

Google likes websites that update frequently. So create an editorial calendar and follow it. You don’t have to post every day, but do it more than once a month. And stay regular. On the same day and at the same time if you decide to post once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest, as it is exactly what your visitors will read. We have said it before but we repeat: the content is offering great value to your audience and achieves great quality. Focus on solving problems for readers and give them what they are looking for.

That being said, to boost your website’s page SEO, your main keyword needs to be found in your body, but you can also find variant words associated with the keyword that are other related keywords and synonyms. Why?

Because Google doesn’t rank a page using just a single keyword, it looks at most of the content (on-page SEO) and external factors (off-page SEO) to see if the content is applicable.

9. Optimize meta descriptions

The meta description of the page or blog is exactly what appears when you look at the search engine results below the title and URL.

In addition to being one of the factors that Google uses to rank a website, it is one of the best methods to invite visitors to click on your own article and not another.

The meta description should be seductive and suggestive for a person to click on your post.

10. Optimize loading speed

Another factor that is important to improve on-page SEO on a website is load time. The smaller it is, the better, because Google likes pages that load fast. You’ll want to make sure it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button too, if it takes too long to load. You can check your page speed using the page speed information tool.

Do you think there are other approaches to improve SEO on your blog page? Is it possible to tell us your secrets? Leave a comment below and take a look at everything you do to optimize your site.

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