7 strategies to follow before publishing your application
In this article, we’ll find out how to incorporate optimized keywords and the 7 steps to get your app to market.
There are some key differences between the Apple and Android market. Here I am going to go over the main differences that should be considered before publishing your application.
Application keywords
The Google Developer Console doesn’t have a box to enter your keywords, so you can take advantage of AppName and AppDescription. The AppStore, on the other hand, has a 99 character limit.
App name
The name is the first thing your target audience will see. The name must meet some requirements as it must:
Get your attention
Be descriptive, so everyone knows what the app is about (unless it’s a well-known brand and this doesn’t apply to you)
It is recommended in both the Appstore and Google Play to include keywords within the name. Some statistics have shown that AppStore users only read the first 19 characters. This makes it imperative that you take special care with what you write.
You have a 30 character limit for your name in the Google Play store.
App description
Did you know that nobody reads it? Even if there is an infinite space for the description of the application, it is only worth focusing on the first 3 lines.
In this limited space, the user must be informed with the following points:
The main characteristics of your product.
The benefits of downloading the application
The best reviews (if you already have them). This is a good way to convince the undecided.
Then this can add other details:
Other applications you have created (if you have any)
The way users can contact you either by email or through social media.
In the AppStore the words you choose do not matter, however, it is a different story for Google Play. If you enter keywords in the description of Google Play, you will significantly improve your position in the market. Do not repeat the same words as Google will penalize you if you repeat the same keywords more than 5 times.
App icon
It is recommended that you seek the help of a designer for the design of your icon and screenshots, as this will make your application much more “customer friendly”. Here’s an article showing how changing an icon can change the fortunes of your app.
The icon should always be very simple. Avoid the words within your icon (as they are difficult to read on mobile devices). Above all, be consistent with your icon design and application, embrace a common theme, so to speak.
The measurement requirements for the AppStore are: 1024 x 1024 px
In GooglePlay the icon must be: 512 x 512 pixels
Screenshots of the application
Using screenshots is a great way to explain a bit more about the app. That said, it is not recommended to simply upload a screenshot of your application. Why not add text? Why not “illustrate” how customers will use the application? Here the imagination is free to fly, you have to be creative. The main applications are already doing it, with positive results.
The measurements of the screenshots in the AppStore should be:
IPhone 5: 1136px × 640px
IPhone: 960px × 640px
IPad: 2048px × 1536px
On Google Play, uploading a video is highly recommended if you have one. Otherwise, the screenshots should have the following characteristics:
24-bit JPEG or PNG
Minimum size: 320 pixels
Maximum size: 3840 px
App Ratings
It is important to get at least 5 reviews within the first week of the live application. Why? Well, encourage more people to download it and hopefully it will result in more ratings, etc.
It is not difficult to get 5 reviews, in fact it is quite easy. Do you remember the 3F? Family, friends, and fools – this is a great starting point. You can also ask beta testers (if you used them) to write a review. Asking is a great way to accomplish something, you get nowhere if you don’t ask.
App updates
This section includes the latest news and new releases. We like to see that an application is evolving, correcting errors, innovating and adapting the necessary changes.
It is important to note that depending on your application, it may be beneficial to release new versions on specific days of the week. It’s also vital to consider important dates like Christmas with a ‘must-have holiday update’, for example.
If you want to know a little more about App Store Optimization, I recommend that you click on this link to download the Marketing Kit that has been specially prepared for this. Those are the 7 actions that you will have to take into account when improving the Optimization of your App Store. The ASO is important, but it is even more important to have a good marketing strategy to promote your app. Remember that downloads are one of (if not the) most important factors that will make you grow in positions within the markets. The ASO will help you with that, but it’s just one angle you need to consider. The important thing is to develop a good plan tailored to the application, because like any product, you cannot generalize and think that what works for your neighbor may also work for you.