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The demand for having an online presence is increasing with the increase in internet usage. Furthermore, having an online presence for business entities also helps them generate revenue through online customers. For these reasons, today’s businesses take years to build their online presence. However, just having company pages or fan pages on social networking sites […]
It is a sad fact that most companies do not have a digital marketing strategy planned. They just go by the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid a lot of problems and create a more integrated marketing […]
One of the main purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate income for the owner. All other activities, such as giving away freebies and increasing traffic […]
Understanding the algorithms that search engines like Google use can be bewildering. Let’s start from the beginning: What is a search engine algorithm? An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was […]
Climate change is a man-made problem. The vigorous, indiscriminate and selfish exploitation of the earth’s resources for human development has led to this shameful situation. The unconscious and egocentric approach has not only affected the climate but also the survival of the self. Cold wars and rebellions are the tactics used to seize control of […]
Facebook is the most popular social networking site in the world, with more than two billion monthly users. To reach more leads and customers with your marketing messages, you can get affordable pay-per-click (PPC) traffic from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses with a limited budget […]
“Culture is like dropping an Alka-seltzer into a glass: you don’t see it, but somehow it does something.” Hans Magnus Enzensberg. Culture affects everything we do. This applies to all areas of human life, from personal relationships to conducting business abroad. By interacting within our native cultures, culture acts as a framework of understanding. However, […]
We have all seen them. Short, fun videos that are easy to watch and quickly tell us what a company’s new product or service does. But how do you define a “superior demo video”? Is it one that runs in HD or does it have a bunch of fancy effects? Is it an animation that […]
Before you dive headfirst into a new social media marketing strategy, there’s a lot to learn. Using the field of social media is a new avenue in which you can promote your business. But knowing exactly where to start on social media isn’t easy. Read on to find some tips to get you started on […]
For most lovebirds, part of the joy of planning their weddings comes with sharing their “Big Day” with family and friends. Today’s low-cost communication advancements such as live streaming provide an alternative to holding a traditional wedding, as well as the option of live streaming a wedding to accommodate anyone unable to attend due to […]