Choosing wealthy clients for your cleaning business
Most people who get into the house cleaning business target people with average incomes as their target market. However, there are some who target upper class, higher income people as their target market because they find more cleaning business opportunities there.
Whatever it is, it always depends on you. However, just be sure to determine which ones you want to have as your target market so that you can employ the right cleaning business marketing schemes and tools for your operations.
The benefits of having wealthy clients as your target market
Each target market has its advantages and disadvantages, just like having rich people as clients. The benefits, however, are quite nice. Wealthy clients have large houses, farms and even more than one house. They also have many properties like boats or yachts for example. Some of them may even be in the hotel business or something of the sort. Basically, by having these people as your customers, you are opening up more cleaning business opportunities for your company.
If you do a great job cleaning the client’s house, you may like your style of work and hire you to clean their estates, their chain of condos, or even their yachts. Wealthy clients are also people who own businesses instead of working as employees. So if they like how you do things, they might even hire you to clean their offices, their buildings, etc. Plus, they can refer you to their other wealthy friends and family who may also have their own series of properties that they’d like you to clear. If you do things right, your business will grow at a rapid rate and you’ll hire cleaning crews, staff, and staff even sooner than expected.
However, the downside to this is that their houses and other properties are expensive and expensive and you have to be very careful when cleaning them. The damages caused can cost you a considerable amount if you are not careful. And gaining access to their homes will also be much stricter. So if you can keep up with this, then you will enjoy having a house cleaning business that caters to wealthy clients.
How to get wealthy people to be your customers
Basically, how to make rich people your customers is to go where the rich people are. To achieve this, the cleaning business marketing strategy is to join country clubs, exclusive clubs, and even companies and other organizations. Expanding your network will allow you to meet these people, but you will also keep up with expenses. So what target market? Everything depends on you.