Dental – Orthodontic Marketing – How To Test Your Website SEO On Google – Can Patients Find It?
Can you afford to turn away new patients in today’s economy?
Using correct HTML keyword code on your orthodontic marketing website is key to attracting potential new patients to your website on Google, the only search engine that matters.
Keywords are related to the words and phrases that patients type in search engines to find it. It doesn’t matter how good your website is … if new patients can’t find you on Google and Google Maps in your surrounding demographic … it’s useless. It’s like having a Porsche with a Yugo engine … Your website won’t even be in contention for page one ranking in search engines unless SEO measures are put in place to increase your website’s visibility.
90% or more of dental and orthodontic websites have wrong keywords. In the last month alone, none of the websites I analyzed had keywords optimized correctly and two were not even found on Google Maps in their own city … With minor modifications, both practices were on Google Maps in less than 2 hours and The other practices improved their ranking on Google, in their demographic, almost immediately.
How does your website compare? Here’s a quick test that you can run on your website to see if you are easily found on Google …
1. Go to Google and in the search box type the patient’s keywords: orthodontist [your city name and state]. Orthodontist is one of the top keywords that patients use to search on Google.
2. Does your website appear on page one of Google? Pay-per-click ads and database advertisers like wellness.com don’t count … just organic links on the left that click a page on your website.
3. Are the name of your practice and your website displayed correctly on Google Maps?
4. Now do the same thing again … but this time, substitute the names of all the surrounding cities one by one that you want to target new patients in your demographic. Does your website and Google Maps appear on page one in these areas?
If not, I suggest you contact me for a free consultation to discuss how we can improve your page ranking and increase your internet marketing presence on Google. If you are doing well in your demographic, test your site with other keywords that patients are using to find an orthodontist in their area. Here’s a tip … never use your practice name. It is not a patient keyword.
Simply changing a few keywords now … could be worth hundreds of thousands of dollars to your practice … in the future. If you’re only reaching 50% of your demographic … this not only translates to a loss of potential revenue over the years … it also lowers your click-through rate on Google, which affects your Google ranking. page. Isn’t it worth investigating?