Home Staging Business Plan: 6 Steps to Get Started

Are you thinking of becoming a professional home stager? You have researched and met with other professionals in the field of home design and real estate. Now what? Before you jump right into the hustle and bustle of setting up your home assembly business, you must first have a plan. This will help you stay on track and focus your sights on your business goals.

A business plan will help you put your business objectives and strategies in writing. Whether you’re writing a formal, detailed business plan to present to your loan officer, or just notes and reminders you’ve jotted down in a notebook, a business plan will help your business prosper in the long run. Below are the main parts of a business plan. You can skip some of these parts if you are not specifically writing to apply for funding.

1. Executive Summary.
This comes first, but you have to write it last. After all, it’s hard for you to write the summary of something you haven’t even written. This should contain all the important points of your business plan, but remember to keep it short, understandable, and to the point for potential investors who are too busy to read the entire document.

2. Company description.
This includes a description of the nature of your home staging business, how you plan to start your business, a profile of the business owners, the location of your business headquarters (it can be your home or a small office), and the facilities your business owns.

3. Home Staging Services.
It is important that potential investors understand what kind of services you are selling. Please specify if you only offer consulting services or if you also provide other home staging services, such as design and furniture rental. Also, identify the competitive advantage of your services compared to other home staging services already available.

4. Market analysis.
This section requires you to do a bit of market research. Focus on describing your market and the current demand for home staging. Don’t forget to include an assessment of your competition. This will help you decide what marketing strategies to pursue when you start selling your services.

5. Marketing Strategies.
This is an essential part of the formal business plan. This section describes how you will promote your business, the costs of your marketing strategies, and how you will determine if these strategies were effective.

6.Financial Data.
If you are still planning to open your home staging business, this section includes your short- and long-term projected earnings. For formal business plans, you may need to enlist the help of an accountant to write this part.