India Ecommerce Market: Trends and Forecast

E-commerce has sparked a revolution, and this thriving business is poised for strong growth in the coming years. With 150 million internet users, India now has the third largest internet population in the world, behind only China at 575 million and the US at 275 million. A large part of this population is logging on to discount fashion brand retailers and specialty online stores to quench their lifestyle shopping needs. Although the transition from traditional shopping to online shopping took a long time, e-commerce has now become the second largest website category (according to an analysis of 200 domains for the Opera Software State of the Mobile Web report by 2012). An aggressive marketing campaign by these portals and the ease of transacting online seem to have provided a much-needed boost to these e-commerce companies. The same disclosures report that the top e-commerce sites in India are Quikr, Amazon, Flipkart, Alibaba, and Snapdeal. Multi-product e-commerce portals that offer goods and services in a variety of categories, including books and magazines, computers and peripherals, vehicles, software, consumer electronics, home appliances, jewelry, audio/video, entertainment, goods, merchandise gift are the most popular.

Subways are e-commerce hubs

According to a study of 100,000 transactions on (another player in the e-commerce segment) during Oct-Nov 2012, Delhi-NCR, Bangalore, Chennai, Hyderabad and Mumbai topped the list of top 10 cities for e-commerce in India. . Patiala, Bhatinda, Faizabad and Panipat were ranked in the top 10 emerging cities for e-commerce.

Investors are not wary of investing in e-commerce

According to estimates, investors pumped more than $450 million into Indian e-commerce in 2011. Shopclues also estimated that e-commerce will reach $900 million in gross revenue by the end of 2013. With Ambareesh Murty, a former E-bay executive who uses a $5 million seed fund to launch the lifestyle product website,, Myntra attracting $40 million in investors since 2007, Snapdeal backers chipped in $52 million, and Amazon debuted in India in through the product comparison site, E-commerce has really come of age in India.

Future of eCommerce in India

The number of new entrants in the field of e-commerce is increasing and it won’t be long before retailers begin to switch to the online medium. A recent Pan India report published by Com Score Inc revealed that online shopping in India achieved a growth rate of 18 percent in 2011 and expect higher rates in the coming years. Forrester, a leading global research and advisory firm, in its report entitled “Asia Pacific Online Retail Forecast, 2011 to 2016”, has stated that the e-commerce market in India will grow fastest within the Asia-Pacific region. Peaceful. With a compound annual growth rate (CAGR) of over 57% between 2012 and 2016, this industry appears to be flourishing thanks to increasing disposable income and an internet-savvy population. The future of the e-commerce industry in India is bright, fueled by the growing number of Internet users, especially among the bargain-hunting middle class. It will only witness an upward trajectory and technological advances including 3G and 4G wireless communication will be a catalyst in its growth, leading more and more users to purchase products online frequently. It has also been observed that social networks are accelerating the adoption of e-commerce, giving users the opportunity to interact with brands.

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