Kendall Coffey’s book, Spinning the Law, examines the role of the media in today’s high-profile trials
Kendall Coffey draws on her years of experience with high-profile cases, both as a witness and as a game-changing participant in the art of turning and winning in the court of public opinion and media influence. Offers a fascinating analysis of the importance of media and public relations strategies in major court battles through press conferences, media interviews and online advertising efforts, and other tactics that have become a part fundamental to preparing a case to win. Kendall Coffey also offers a fascinating look at cases that were won and lost outside of the courtroom throughout history long before the final verdict was rendered, including Socrates, Joan of Arc, Aaron Burr, Martha Stewart, and many more.
With high-profile clients like Al Gore and Elian González, Kendall Coffey has walked and delivered the speech in this insightful exposition of the part of the legal process that happens outside of the courtroom. He reveals how he and his legal team fought and lost the highly publicized and emotional battle to keep young Elián González, a Cuban refugee in the United States, as a result of Janet Reno’s astute approach to craft a powerful message for the American public. As a major player in the 2000 presidential election vote tally, he details how legal teams on both sides made history with their concentrated efforts to influence the American public and the media that influence them.
Kendall Coffey makes a compelling case for why lawyers should be public relations experts in a media-obsessed world, especially when dealing with public figures, celebrities, and high-profile cases. To win a case in court, a legal team must be able to win it outside of the courtroom first, and dealing with the media, spinning a story effectively, and altering public perception is a big part of a case. successful. To do this, a lawyer must understand the new attack from the media and public platforms and the best way to tackle it. He explains that public relations tactics have become an important part of building a case that wins juries, judges, and key members of the influential public to the innocence or guilt of a defendant. It includes winning media strategies such as filing briefings for the press, building refined quotes for clients, creating websites that help publicize the case and serve as a platform for your own news stories, and many more.
By detailing the predominant connection between the pre-trial publicity a case receives and the public prejudice that occurs before the trial reaches the courtroom, Kendall Coffey offers readers insider information on how some defense attorneys sometimes take advantage of the media to put the alleged victim. at trial in the court of public opinion in an effort to equalize the score, by seeking information unrelated to the case at hand that may be unfavorable in the eyes of the general public.
With a foreword by Alan Dershowitz, Harvard Law School professor and respected author, Spinning the Law is an excellent book for readers who want a behind-the-scenes look at the US legal system. influence of the media, politics and politics of our nation. attitude towards news. Lawyers, law students, journalists and pop culture lovers will be enthralled by Kendall Coffey’s careful dissection of the most famous cases in history, including those of Michael Jackson, OJ Simpson, Rod Blagojevich, Kobe Bryant, Scooter Libby, Martha Stewart, Scott Peterson, Miami Mayor Joe Carollo, and more, detailing the less favorable treatment and significant disadvantages celebrities often receive in legal trials, from plea bargaining to impartial jury selection and final sentencing. .
Spinning the Law: Winning in the Court of Public Opinion, is based on Kendall Coffey’s extensive experience harnessing and undergoing the powerful influence of the media in the legal process and final verdict. In addition to being a prominent federal prosecutor, Kendall Coffey is a founding member and partner of Coffey Burlington, PL and has represented such prominent clients as Al Gore in the recount of the 2000 presidential election in Florida, the family of young Cuban refugee Elian. González and Miami Mayor Joe Carollo in a highly publicized election fraud trial. Kendall Coffey has appeared on major national televisions including The Today Show, Larry King Live, Anderson Cooper’s 360, Good Morning America, CNN, MSNBC, Fox News, and more. He is frequently sought after for his expert commentary on high-profile cases.