Online Radio and Advertising

The popularity that Internet radio enjoys today is not limited to just teenagers as even the elderly enjoy listening to it as well. The Internet has been widely instrumental in connecting the world in more ways than one. It allows people to communicate, shop online, learn many different topics online, and do many more things.

It wasn’t that long ago that people depended on local radio for news and other information. Fortunately, those days are over and the Internet has facilitated instant communication that we never imagined before.

It was in the mid 90’s that internet radio started to grow, and it had phenomenal growth, as small and large commercial radio stations began to appear all over the world. It’s hard to ignore today’s radio as a powerful advertising medium, as the Internet connects millions of people around the world. Many companies, realizing its potential, are already exploiting this novel medium to advertise their products and services.

An increasing number of companies are introducing new channels, giving their listeners a chance to convey their feelings with these radio stations playing music through varied programs depending on the interest of the listeners. Now, one can enjoy listening to the latest and even unreleased records of their favorite singers from any corner of the world as long as they have the facility of the net. You can also find the details about any particular singer or song writer.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite common for radio stations to employ online radio jockeys, who easily connect with the audience and allow listeners to voice their opinion or post their comments on the Internet.

Advantages of Internet Radio Advertising for Entrepreneurs

• It allows you to target your audience to advertise the services and products you may be offering.

• You can get a variety of radio stations to choose from, offering various formats from old to rock and talk to news as your business requires.

• Radio advertising is much cheaper than television advertising, and radio ads are easier and faster to manufacture. Your audience does not need to wait for the next issues, as in the case of magazine ads.

• You can get a wider reach, regardless of your geographic location, as long as your audience has an internet connection.

Limitations of Internet radio advertising

• Anyone can simply modify your ad and use it for their purpose. Since these ads are very short in duration, you should condense your ad without sacrificing your content.

• Radio ads can have noises appearing in the background, prompting you to run your ad more often to be effective for your potential customers.

• Since most businesses are interested in advertising during the morning and/or evening hours, you may have to pay more to advertise your business during those hours.