Sending samples with your press release: should you or shouldn’t you? Here is a guide
When should you send samples with your press release:
1) When the item is very low cost: If the press release
you are sending is about a product that costs less than $10.00, you
You may consider sending a sample of the product to
publishers. Since the article is inexpensive, it makes sense to send
a sample. Sending a sample can help improve your chances
for getting free publicity for your company.
2) When it comes to an important post: Another good time to
consider sending a product sample is when you are trying
with an important post. If the publication has a wide
distribution, you may want to consider sending them a
sample. When it comes to getting publicity at the top
magazines, it is a good rule of thumb to consider sending
them a sample of the product. After all, if they decide to run the
launch your product, all it cost you was a product
sample.
3) The publisher needs a sample for your photo
studio: Many times the largest publication publishers
have their own in-house photography studio and will want a
sample to photograph in your facilities. in this case by
By all means send them a sample ASAP.
When you should not send samples with your press release
1) When publishers say they want to see a sample of the
product, but are still undecided about publishing
his press release: In these circumstances I would say
postpone sending a sample. You can always send them a
High resolution product image as an alternative.
2) When you submit to multiple posts that have
low visibility: If the magazine has a lower distribution
I would not send a sample of the product. May be too expensive for
start sending product samples to all the magazines and
newspaper that makes a request. Instead, choose to send
a product brochure or send them a CD with the
high resolution image as an alternative.
3) Item cost prohibit shipping as sample: yes
the product is more than $20.00 i would only recommend
sending a product sample to the magazines with the highest
distribution. Once again, you may receive many requests for
product samples from publishers and you may want
consider letting the editors know that because the article
the costs are so high that i would prefer to send only the high
product image resolution. Also, when you send a high
product image resolution, be sure to take several
article shots. Show the product of the different
sides or if there are multiple pieces, be sure to take
images of all the various elements of the product.