Digital Marketing

Strategic management: characteristics of high-quality objectives

High-quality goals are an organizational goal whose efforts are directed within a specific time frame. It is a statement of what must be accomplished within a specified period of time. It is the desired end result to which all the activities of an organization are directed.

The characteristics of high quality lenses are;

Specific,

Realizable,

Challenging,

Flexible,

Measurable,

Integrator,

Consist,

Effective cost,

Reviewable,

Limited in time

Specific

Being specific is one of the Characteristics of the previous Goals. Managers need to develop clear, well-defined goals that state what needs to be accomplished, who should do it, and within what time frame – that is, specific goals eliminate confusion and make sure members understand.

Realizable

Another characteristic of the aforementioned Goals is the possibility of achieving them. This means that the objectives must be within the capacity of the organization, that is, they must not be too high or too low to achieve them.

Challenging

Being defiant is another feature of the Goals above. This will stimulate high standards of performance and encourage progress.

Flexible

Flexibility is another feature of these Goals. This will allow the organization to modify as needed.

Measurable

Being measurable is another characteristic of these Goals. They must be measurable to assess their reachability by the organization.

Integrator

Being inclusive is another of the Characteristics of these Goals. It applies to both short-term and long-term goals, that is, short-term and long-term goals must be consistent and mutually supportive. They should also be integrated with the company’s reward system so that it can provide the employee with a means to achieve both personal and business goal.

Consist

One of the Characteristics of these Objectives is that the objectives must be consistent with the values ​​of the organization to avoid conflicts with each other and must be compatible with other departmental objectives.

Effective cost

Profitability is another of the Characteristics of the aforementioned Objectives. The objectives must be economical in the use of resources so that they are integrated with the budget of the company.

Reviewable

One of the characteristics of high-quality lenses is that they must be reviewable. There should be a periodic review of the objectives. Management must also realize that planning is subject to certain regulations and must be reviewed from time to time.

Limited in time

Last but not least, the characteristics of high-quality lenses is that the goals must be related to time or a time limit. This means that they must be achieved within a defined defined period of time.

Conclusion on the characteristics of high-quality lenses

As seen above, the characteristics of high-quality lenses are; Specific, achievable, challenging, flexible, measurable, inclusive, consistent, cost-effective, reviewable, and time-bound.

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