Digital Marketing

Streaming Video – Be the Producer

If you have an informational video stream that receives significant views, you could earn revenue from the sale of third-party video ads at the beginning of your video stream.

The fee can be based on a fixed amount per click or on a monthly (or weekly) fee. Some online businesses are using this as a means to increase revenue from their website. This can be a creative and lucrative way to capitalize on your video stream.

However, if you want to focus on your own marketing efforts, you may want to consider a streaming video ad that showcases the positive aspects of your online presence. This can be a cross promotional ad that can help in web branding efforts.

You may have to forgo any ad revenue you’ve received and there may be production costs involved in developing a streaming video ad, but it could also be a positive addition to your online presence.

Video streaming has become a bit like a micro video on demand channel. Thousands of videos are now available online with more and more television content available. You can download video streams of the latest movie trailers and find entertaining video streams along with knowledge-based webinars.

Online video clarity can be significantly less than on a TV, but what it lacks in clarity it makes up for in availability. Video clips are sent via email, included in blogs, and are a key part of most social networking sites.

Video clips offer a stark contrast to PPC advertising and do not require advanced Flash animation. Simply put, video streams can take the homegrown feel of “America’s Funniest Home Videos” and make the same candid possibilities available to online video consumers in surprisingly profitable ways.

The mythical world of video production has been relegated to internet aficionados, and the result is a whole new world where on-demand consumers find video gems worth sharing online.

Another benefit of streaming video is the great potential to increase backlinks that can increase the number of visitors to your video stream. In turn, those visitors can stick around to see what you have to offer in your online business.

Whether you’re looking to capitalize on your video stream by finding an advertiser or using video streaming as a way to further your web branding goals through your own video ad, using video streams can be a powerful ally in the website marketing.

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