Swarovski, celebrities and their Crystal jewelry
How does Swarovski create the finest crystal jewelry and which celebrities wear them? Swarovski crystal is considered by many to be the finest in the world; It contains 32% lead, which makes it optically very pure. They are stunningly beautiful and contain mesmerizing prisms that shimmer in various ways when specially coated.
Daniel Swarovski invented an electric cutting machine that made the production of multifaceted crystal faster and more precise than ever. Swarovski, the company was later founded by Mr. Swarovski with the help of Armand Kosman and Franz Weis in 1895.
Swarovski has always had a strong affiliation with the world of fashion and has worked with designers such as Chanel and Dior to create jewelery crystals for specific pieces. As a result of the demand for stones from him in the early 1900’s, he created the “flapper” which was patented and allowed designers to plant crystals on any garment they wanted. This led to a craze that cemented their position as elegant and sophisticated fashion accessories.
In 1977, Swarovski invented the famous Cubic Zirconia, which closely resembles the sparkle and shine of diamonds and revolutionized the jewelry industry. After the introduction of Cubic Zirconia, it became popular to make crystal-covered bags and shoes, as well as various costume jewelry, such as rings and earrings.
Swarovski has recognized the power of celebrity in marketing its range of crystals and jewelery and regularly uses them to open stores. Celebrities allow people to connect with the brand on a more personal level and the endorsement of a trusted and credible person helps spread awareness.
Many celebrities have used Swarovski crystals for jewelry and their costumes over the years, including the late Michael Jackson, who wore them on his famous white glove, which is up for auction later this year in China and is expected to fetch more. of $50,000.
Their crystals are often used for red carpet events and the 82nd Academy Awards was no exception, as prominent nominees and award winners showed off their sparkling gowns.
Carey Mulligan and Jennifer Lopez also wore crystal embellished gowns to the event. Kate Moss was recently spotted in a 1920s flapper dress at the Swarovski Rocks event held in the UK, which was reminiscent of the dress she wore on her first night with Jonny Depp in 1994 and is actually up for auction on eBay as an aid. . from the Princes Trust and is expected to sell for $60,000.
Swarovski is not only famous for making crystal jewelry but also adorns trees, cars and furniture and anything else a designer wants to use them for. The Swarovski star was created for the Rockefeller Center Christmas tree in New York. Two Mercedes-Benz SL 600s were covered in 300,000 Swarovski crystals in 2009 and were unveiled by Garson/DAD, a popular auto accessory company, at the Tokyo Motor Show in 2009. They continue to be used in a variety of imaginative and stylish ways in all the world.
This small family business from Bohemia has grown into a large multinational company with an annual turnover of more than 2.4 billion dollars and almost 25,000 employees worldwide. Although Swarovski has efficiently become popular through its range of jewelery crystals, it continues to move into more creative and inspiring areas to this day.