The value of networking your brand
Networking can be an effective tool for promoting, marketing, and sharing your personal brand. It allows you to meet and connect with like-minded people and develop quality relationships. It also helps you build the right contacts to grow a viable and profitable network. Last but not least, it allows you to communicate your mission, goals, and passions for success.
Listed below are tips and practical ways that networking experts can increase your brand proposition.
activate your brand
To build a credible and trustworthy personal brand, you need to be active in your networking activities. In general, this means staying consistent and intentional in your efforts. Whether you’re comfortable connecting in person or online, have a plan and put it into action. Be sure to track and follow up. Arrange meetups, additional ways to stay in touch in person or online, and build your personal brand with others. Show commitment and integrity in your dealings and interactions.
establish your brand
As you develop your relationships, focus on building a strong personal brand. Explore various avenues to express your personal brand within your communication styles. What makes you unique and sets you apart from your peers or competitors? What skills, abilities, or talents are you passionate about in your career, business, or academics? What things do people associate you with when your name comes to mind? By answering these questions, you’ll gain a greater understanding of your brand value.
run your brand
Your personal brand can be powerful in growing your networks. Use it as a point of contact for conversations and search for opportunities. Show the relevance of it every time you go to events, meetings and functions. Incorporate it into your pitch, resume/biography, business cards, and other marketing tools and materials. Do everything you can to reinforce its value and meaning.
Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, build relationships that enhance your networks.