Use your videos to earn money

Is it possible to make money using videos to sell your own product or hire salespeople to sell it for you? Yes it is. YouTube is absolute proof of this. Lots of great YouTube video promotions and promoters of guitar and piano lessons, anything and everything you can think of. In previous articles, I’ve mentioned the Blendit videos where the iPhone blending guys use YouTube to market through video. Mentos, that candy, have you ever seen those two guys in lab coats where they were taking Mentos and they put them in Coke and it creates a pressurized explosion and the Coke is shot like 10 feet into the air?

Go on YouTube and type in Mentos and this went so viral through YouTube. I heard somewhere and don’t quote me, I think Mentos candy sales, due to the viral nature of everyone buying these Mentos to blow up these 2 liter Coke bottles, were up 20%.

Absolutely, video is very powerful to sell, but you need a medium that people’s eyes have to be on that video. Video versus audio, if you have 100% of the attention of someone who is watching a video or demonstrating a product or just listening to audio, video will win hands down.

But audio has many other ways and opportunities to get into the mind of prospects from a CD to listening to it while exercising, cleaning the house. You can multitask and listen to audio. You can’t do that with video. You can’t watch videos in your car or you shouldn’t. So use video to help sell and get the word out, but don’t forget the power of your audio.